Head of Digital Marketing (MORIY)
Apply now Job no: 510727
Employment type: Full time
Property / Office: Al Faisaliah Hotel, Riyadh
Location: Riyadh, Saudi Arabia
Department / Job Level: Management (Manager)
Responsibilities:
- To develop, implement, track and optimize the hotel’s digital marketing campaigns across all paid, owned and earned channels
- To regularly track, analyse and report, weekly, monthly and quarterly, on campaigns and channels’ performances vs. agreed KPIs and budget
- To design, build and maintain social media presence and campaigns
- To collaborate and manage relationships with agencies and third parties
- To manage various e-tools e.g. CRM, CMS, ORM, Social Media Management Platforms etc.
- To build, maintain and update customer databases
- To set up, distribute, monitor and analyse direct communications and email marketing campaigns via CRM
- To ensure the database is segmented effectively for targeted marketing activities
- To contribute to the planning of integrated marketing campaigns and to work closely with Marketing Manager with implementing and delivering agreed online activities
- To manage the distribution of content across all channels and to ensure it is constantly up to date and in line with the brand guidelines
- To manage and monitor the hotel’s online reputation across different reviews sites and social media platforms
- To identify trends, insights and opportunities to optimise performance
- To monitor and report on competitors’ online activities
Skills & Qualifications
- Passionate about the digital world with a deep understanding of the ever-evolving digital and social media environments
- Able to lead integrated digital marketing campaigns from concept to execution
- Exceptional organizational skills and attention to detail
- Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives
- Solid knowledge of website analytics and CRM/marketing automation tools
- Experience in optimizing landing pages and user funnels
- Out-of-the-box thinker and innovator
- Up to date with the latest trends and best practices in online marketing and measurement
- Bachelor or master’s degree from an accredited university in Digital Marketing, Information Technology or Computer Science
- Fluent in English. Arabic preferred
- At least 3 years of digital marketing experience, leading and managing digital marketing campaigns
- Advanced computer skills: Microsoft Suite, Word, Excel and PowerPoint; Adobe Photoshop; social media listening/ tracking and analytic tools
Advertised: Arab Standard Time
Applications close:
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