Digital Marketing Manager
Apply now Job no: 510924
Employment type: Full time
Property / Office: Mandarin Oriental, Munich
Location: Munich, Germany
Department / Job Level: Sales & Marketing, Management (Manager)
JOB DESCRIPTION
- Work closely with DOMC + F&B outlet developing communications and e-comms tools in order to drive revenues
- Provide local market insight, specializing in emergence of new tech, systems, and opportunities & make recommendations to corporate digital team based on findings
- Identify marketing relationship opportunities and make recommendations
- Reporting and analytics across all digital metrics (Listening Report, trends)
- Support the Communications team with marketing initiatives when required
- Perform any other reasonable duties required by the Director of Marketing&Communication
- Manage the website including development of new volume-focused packages, updating content, making site discoverable in search and converting onsite traffic to secured business
- Work with corporate digital product team and act as local champion for new enhancements to website, mobile platforms and business related partnership platforms
- Coordinate the development of content to support content strategy
- Drive content management activities across all digital platforms: MO.com, EDMs, Fan of MO, Destination MO, and Social Media
- Identify macro hotel goals & work with corporate digital team to support via digital marketing & Connect hotel level insight with digital approach
- Develop Social Media and content marketing strategy together with the DOMC ensuring consistent and brand appropriate approach in terms of tone of voice, stories focused upon and audiences targeted
- Supervise Twitter, Facebook, Google+, Instagram accounts – creating interesting and engaging content, running campaigns, and building brand-receptive audiences
- Grow social media audience and increases engagement at hotel level and monitors social media performance for hotel accounts
- Orchestrate and oversee all electronic direct mail (EDM) campaigns/hotel newsletters from conception to distribution
- Oversee and manage database management
- Develop digital PR and Influencer marketing, both online and traditional partnership building
- Update Business Listing sites such as muenchen.de
- Third-party collateral, Agency relationship management including photographers, videographers and design/creative agencies as directed by Director of Marketing&Commerce
- Assist and manage photo shoots within the hotel for various design pieces
YOUR PROFILE
- Strong social media/digital marketing experience
- Excellent organizational and planning skills
- Customer-service orientation
- Team player
- Fluent in German and English
- Strong analytical skills with particular emphasis on comprehensive knowledge of digital KPIs
- Ability to interpret & inform on central reporting approach
Advertised: W. Europe Daylight Time
Applications close:
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