Universal Horror Unleashed is a terrifyingly unique experience that will bring haunts to Las Vegas year-round. Located at Area 15 is the heart of horror – we would love to have you haunting alongside us! With the nature of this experience comes a unique working environment. You will find yourself working in dark environments around special effects including strobe lights, fog, artificial smells, and more. The working hours will be unique, typically spanning over late evenings/nights and weekends (holidays included). This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.  

JOB SUMMARY:

Leads the development and execution of omni-channel, data driven strategies and programs, Digital Influencer programs, and overall brand activations that drive annual revenue and attendance growth for Universal Horror Unleashed. Responsible for managing the strategy and creation of content that builds Universal Horror Unleashed’s social media communities and brand affinity. Manages the creative communication strategies and the delivery of integrated marketing campaigns and the development of strategic public relations plans and tactical execution for new business model.

JOB RESPONSIBILITIES:

• In partnership with Universal Destinations & Experiences (UDX) Marketing & Sales Shared Services teams, manages all consumer direct communication and lifecycle programs related to Universal Horror Unleashed including but not limited to: lead generation, lead nurture, conversion campaigns and post purchase tactics across email, direct mail, and paid social channels. Secures all Legal, IP, and stakeholder approvals for direct communications. Brings the consumer’s voice to life and ensures a year-round horror focus for all marketing campaigns.
• Responsible for developing strategic public relations plans and tactical execution to drive steady earned media coverage. Leads the development of PR materials including press releases, media pitches, photography, b-roll and other video needs. Works with leadership and Licensed Partner team to secure all necessary approvals for all materials. Responsible for ongoing media relations, including building and maintaining media and content creator lists for top markets, pitching, coordinating media visits with internal partners and facilitating on-site. Tracks results and other news coverage and reports findings to leadership.
• Leads the development of Universal Horror Unleashed Social Media content, social campaigns, and local influencer programs to drive measurable business performance through impressions, engagements, and engagement rates. Partners with UDX Social Media team to align strategy for UDX social channels and leverage UDX brand for year-round horror content. Analyzes and tracks campaign performance and optimizing UDX social media engagements.
• In close collaboration with the Global Promotions team, represents Universal Horror Unleashed with local partners in the planning and execution of media and consumer promotions.
• Collaborates and aligns across UDX Marketing & Sales departments to leverage UDX brand and drive Universal Horror Unleashed brand activations and localized programming.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITY:

• Individual Contributor

ADDITIONAL INFORMATION:

• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Strong understanding of how people think and behave related to horror. 
• Proficient in Photoshop, Canva and/or Sprinklr.
• Experience using PR/Influencer Monitoring Tools (i.e. Cision, MeltWater, Creator IQ, etc.).
• Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

EDUCATION:

• Bachelor’s degree in Journalism, English, Public Relations, or Communication is required.

EXPERIENCE:

• 5+ years of experience working in the field of Communications with specific experience including, but not limited to public relations, social media, digital media or digital communications experience in an agency or corporate setting; or equivalent combination of education and experience.