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Senior Manager, Digital Product Manager (Martech)

Apply now Job no: 640244
Work type: Regular (Full-Time)
Location: Orlando
Categories: Management, Business Development, Orlando - Professional Generic, Digital Technology

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Digital and Experience Development team is focused on driving product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. As a Product Manager, the primary function of this role will be to manage new capabilities across the entire product lifecycle, from product strategy, planning, definition, delivery, and implementation.

MAJOR RESPONSIBILITIES:

Leadership

  • Encourage an innovative culture that fosters "outside the box" thinking
  • Drive the vision of the team in support of business needs
  • Understand and track key trends and innovations, continuously looking for opportunitites to advance the product portfolio
  • Act as product expert both internally and externally, providing learning opportunities to other Team Members and attending external industry events
  • Provide leadership, management, and coaching
  • Establish standards and best practices to maximize team performance and company advancement
  • Develop growth plans and foster individual and professional growth
  • Keep key stakeholders updated on product roadmap developments and advancements
  • Manage issues, risks, and escalations as needed to support the product team
  • Work closely with IT and other internal organizations to ensure alignment
  • Contribute to the success of the larger team by driving joint collaboration, visioning, and planning
  • Provide other Team Members with support in continued growth opportunities through shared product experiences
  • Participate and drive formal mentorship opportunities to help other Team Members improve their product skills

Product Planning

  • Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timelines
  • Partner with other Digital Product Managers to ensure product dependencies and integration points are considered during roadmap and release planning
  • Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes

Product Strategy

  • Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved experience delivery capabilities
  • Develop and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
  • Collaborate and liaise with key business partners to establish product goals and objectives
  • Ensure product alignment with the holistic experience transformation vision

Product Definition

  • Partner with the UXUI team to establish experience interactions and designs based on high level feature requirements
  • Drive detailed product Feature definition, including functional and non-functional requirements
  • Support product implementation across the domestic sites, capturing site specific functional requirements in partnership with on-site stakeholders

Product Delivery

  • Facilitate product backlog grooming with the Delivery scrum team
  • Define and document product user stories to enable technical design, development, and testing
  • Participate in scrum team Agile ceremonies, including sprint planning, daily-stand ups, and retrospectives

Product Implementation and Support

  • Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
  • Maintain close partnership with Business Transformation to ensure that product functionality aligns with Operational and Business capabilities.
  • Represent and support the product as the ongoing subject matter expert.
  • Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning

Additional Responsibilities

  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
  • Perform other duties as assigned.

EDUCATION:

  • Bachelor’s degree (or equivalent experience) required - Business, Technology, Digital Marketing, or Industrial Engineering preferred;
  • Master’s degree preferred.

EXPERIENCE:

  • 9+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
  • People Management
    • Including goal setting, escalation handling, and mentorship
  • Managing the digital experience for a consumer website and/or mobile app
  • Experience with large scale transformation initiatives
  • Demonstrated ability to define and execute strategic initiatives
  • Working in an agile technology delivery program
  • Defining a customer journey and digital product roadmap
  • Product backlog management, including Feature definition, requirements, prioritization and sprint planning
  • Close partnership with a Technology Delivery team
  • Stakeholder engagement and relationship building
  • Executive communication, with the ability to influence decision making
  • Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply;
  • or equivalent combination of education and experience.

 

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2025 Universal Studios. All rights reserved. EOE

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