JOB SUMMARY:

The Digital Experience Capabilities & Enablers team is responsible for building and orchestrating the foundational platforms, shared capabilities, and cross channel systems that power exceptional digital experiences across Universal Destinations & Experiences.

This Senior Director role leads the strategy, design, delivery, and ongoing evolution of global digital enablement capabilities—including identity and authentication, personalization, content management, notifications, integration frameworks, design systems, standards, and shared services.

The Senior Director will partner across all Digital & Technology Value Streams and enterprise stakeholders to ensure core experience capabilities are scalable, modern, resilient, and aligned to long term digital transformation goals.

MAJOR RESPONSIBILITIES:

Experience & Capability Transformation

• Lead long range planning (LRP) for Digital Experience Capabilities across UDX global value streams.
• Define enterprise wide digital enablers that support seamless, personalized, and connected Guest experiences across all digital channels.
• Oversee design and rollout of core platform capabilities (e.g., content, knowledge, identity/C360, personalization, martech, cross system services).
• Build business cases and strategic rationale for foundational digital investments.
• Use insights across consumer behavior, operational realities, and technology trends to prioritize capability evolution.

Leadership, Executive Stakeholder Engagement & Cross-Functional Collaboration

• Lead a Team of Product Managers and Product Owners across multiple Value Streams, to deliver upon the collective product vision Universal Destinations & Experiences
• Set and manage team strategic direction, prioritization, resource planning, deliverables, and timelines.
• Lead collaborative, cross-functional teams with a combination of Product, Business and Technology stakeholders, to drive Product planning, delivery, implementation, and ongoing support.
• Work closely with other Product Executives responsible for other Value Streams, to maintain cross-product alignment for a seamless end-to-end experience
• Partner with Digital Technology to drive product architecture and delivery, regularly making critical business decisions around scope, time, and budget considerations, balanced against a relentless focus on the Guest experience.
• Participate on the Digital Experience Product Executive Leadership team, providing executive decision-making, team resource and talent planning, and priority management.

Digital Product Strategy

• Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved product features
• Develop and frame up global digital capability recommendations with associated cost, value and experience analysis, to gain approval and funding for development
• Collaborate and liaise with key business partners to establish product goals and objectives
• Ensure product alignment with the holistic experience transformation vision
• Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning

Digital Product Planning & Prioritization

• Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timelines
• Partner with other UDX Digital Product Executives to ensure product best practices, dependencies and integration points are considered during roadmap and release planning
• Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes

Digital Product Management

• Drive the development of digital experience capabilities across the entire product life cycle – from concept development, concept testing, user experience design, technical design, technical delivery, testing, and implementation.
• Design, implement and manage digital experience capabilities and enablers across all customer touch points and channels
• Develop, evaluate, and implement overall experience strategies and related tactics, striving to create a simple and seamless Guest experience
• Conduct analysis as needed to determine best path for solving business problems, opportunities that may include process improvement, system enhancements, user training, and/or an enhanced product offering
• Act as the subject matter expert (business owner) for new products, integrating with key stakeholder teams to ensure ongoing product success
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

• Bachelor’s degree required - Business, Technology, Digital Marketing, or Industrial Engineering preferred;
• Master’s degree preferred

EXPERIENCE:

• 10+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
• Expert knowledge of large-scale transformation initiatives
• Experience integrating marketing, data, and experience technologies
• Experience leading, coaching, and developing teams
• Experience in large scale program planning and implementation
• Expert at stakeholder and partner management
• Experience with executive level communication,
• Demonstrated ability to drive work through collaboration and relationship building
• Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply
• Demonstrated ability to define and execute strategic initiatives;
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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