About the role
In this role, you will create daily content, oversee social media engagement across City departments, and ensure alignment with the City’s values. Your expertise in digital media tools and trends will help enhance the City’s online presence.

Key responsibilities include:

• Develop and implement engaging social media strategies and digital communications and marketing campaigns that creatively support the City’s Corporate Communications and Marketing Strategy, with a focus on advancing our Council Plan and Clever and Creative 30-year vision.
• Directly manage the City’s primary corporate social media channels – including creating, publishing and monitoring daily/weekly content on Facebook, Twitter, Instagram, YouTube and Linked In, and developing innovative solutions to sensitive and complex issues.
• Effectively engage with internal stakeholders to oversee all other City-run social media channels, develop and ensure compliance with organisational processes and policies relating to social media, provide in- house training and advice as required, and provide regular reports on all such activities.
• Organise weekly rosters for team members involved in out-of-hours social media management.
• Monitor relevant social media trends and technologies, and develop regular reports and adjust strategies accordingly.

About you
To be successful in this role, you will have a degree or diploma in journalism, communications, marketing, public relations, event management, or a related field, along with relevant experience. Alternatively, a combination of a lower qualification and extensive experience will be considered.

Essential Experience:

• Highly developed written and verbal communication and marketing skills suitable to local government audiences (i.e. the ability to prepare clearly written documents such as media releases, media briefings, reports, positive stories and other content).
• Demonstrated understanding and proficient hands-on use of innovative social media and digital content management, applicable for local government and its followers.
• Experience working with multiple stakeholders on sensitive and complicated communications projects.
• High level skills in digital communications, including social media, digital photography and video, and web content authoring and management.
• An ability to write clear, engaging plain English documents, under pressure.
• A capacity to work out-of-hours (including on weekends) as required.
• Current WWCC (employee). 

Interviews for this position will be held 7th and 8th May 2025.

If this sounds like the role for you, then click apply now! 

A career with us
We’d love for you to continue your career with the City and set the benchmark for a sustainable, inclusive and culturally safe workplace.  With a range of benefits, flexible working options, learning and development opportunities, support services and the opportunity to give back to the community, the City has so much to offer!

Click https://www.geelongaustralia.com.au/employment/article/item/8d1155a0d84344d.aspx to view all the benefits to you working at the City.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries
Click the Position Description link to view more information about this position.

Enquiries: Amarra Bowkett | Manager Corporate Communications | Amarra.Bowkett@geelongcity.vic.gov.au

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

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