About the role
In this role you’ll help promote the City of Greater Geelong by leading digital and traditional marketing campaigns, managing website content, and supporting the Marketing team. Working with the Manager, Marketing, you’ll drive creative strategies and build strong stakeholder relationships to boost the City’s profile and deliver impactful results.

Key responsibilities include:

• Monitor and analyse digital performance using analytics tools, providing insights and making data-driven adjustments to improve campaign effectiveness.
• Manage and optimise website to enhance user experience and engagement while staying current with best practices in digital marketing.
• Mentor and guide Marketing Officers on SEO and SEM best practices, ensuring the team’s growth and adherence to best practices in digital marketing.
• Support change initiatives and contribute to the business unit’s culture to ensure it is inclusive, customer focused, results driven and accountable.
• Align work activities to the department Business Plans and Strategy, supporting implementation and balancing value for our community and customers, within financial and resource constraints.  
• Implement systems, processes, and workflows to deliver results, ensuring relevant policies, governance mechanisms, and regulations are adhered to. 

About you
To be successful in this role you will have a tertiary qualification in Marketing, PR, Advertising, Communications or a relevant field and/or significant senior leadership experience in Digital Marketing.

Essential Experience:

• Knowledge of relevant legislation, policies and practices related to marketing and promotions.
• Demonstrated people skills to support, influence, and collaborate with relevant stakeholders.
• Well-developed writing, presentation, and speaking skills to align with stakeholders and achieve support for task outcomes.
• Well-developed problem solving and stakeholder management skills with the ability to build collaboration and partnerships.
• Tactical marketing and communication skills, including influencing stakeholders to achieve support to deliver outcomes. 
• Demonstrated experience in the effective management of and application of brand(s).
• Demonstrated experience in overseeing digital platforms inclusive of social media accounts, website and direct customer marketing (such as EDMs).
• Current Working with Children Card (employee).

If this sounds like the role for you, then click apply now! 

A career with us
We’d love for you to continue your career with the City and set the benchmark for a sustainable, inclusive and culturally safe workplace.  With a range of benefits, flexible working options, learning and development opportunities, support services and the opportunity to give back to the community, the City has so much to offer!

Click https://www.geelongaustralia.com.au/employment/article/item/8d1155a0d84344d.aspx to view all the benefits to you working at the City.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries
Click the Position Description link to view more information about this position.

Enquiries:  : Kirsty Quick | Manager Marketing | Kirsty.Quick@geelongcity.vic.gov.au (22 August - 29 August 2025) and Nikki Short | Senior Talent Acquisition Partner | Nikki.Short@geelongcity.vic.gov.au (30 August – 14 September 2025)

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

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