About the role
In this role you’ll enhance corporate digital and traditional marketing campaigns, oversee website content and analytics, and support the development of Marketing Officers. Working with the Manager, Marketing, you’ll drive strategic plans and build strong stakeholder relationships to deliver impactful results.

Key responsibilities include:

• Monitor and analyse digital performance using analytics, providing insights and making data-driven adjustments to improve campaign effectiveness.
• Manage and optimise website to enhance user experience and engagement while staying current with best practices in digital marketing.
• Mentor and guide Marketing Officers on best practices in digital marketing, ensuring the team’s growth and development in emerging fields.
• Support change initiatives and contribute to the business unit’s culture to ensure it is inclusive, customer focused, results driven and accountable.
• Align work activities to the department Business Plans and Strategy, supporting implementation and balancing value for our community and customers, within financial and resource constraints.  
• Implement systems, processes, and workflows to deliver results, ensuring relevant policies, governance mechanisms, and regulations are adhered to. 

About you
To be successful in this role you will have a tertiary qualification in Marketing, PR, Advertising, Communications or a relevant field and/or significant senior leadership experience (5 years) in Digital Marketing.

Essential Experience:

• Leadership in a Digital Marketing environment and ability to mentor a team.
• Demonstrated people skills to support, influence, and collaborate with relevant stakeholders.
• Knowledge of relevant legislation, policies and practices related to marketing and campaigns.
• Well-developed writing, presentation, and speaking skills to present to stakeholders and achieve support for task outcomes.
• Tactical marketing and communication skills. 
• Demonstrated experience in the effective management of and application of brand(s).
• Demonstrated experience in overseeing digital platforms inclusive of social media accounts, website and direct customer marketing (such as EDMs).
• Current Working with Children Check (employee).

If this sounds like the role for you, then click apply now! 

A career with us
We’d love for you to continue your career with the City and set the benchmark for a sustainable, inclusive and culturally safe workplace.  With a range of benefits, flexible working options, learning and development opportunities, support services and the opportunity to give back to the community, the City has so much to offer!

Click https://www.geelongaustralia.com.au/employment/article/item/8d1155a0d84344d.aspx to view all the benefits to you working at the City.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries
Click the Position Description link to view more information about this position.

Enquiries: Kirsty Quick | Manager Marketing | Kirsty.Quick@geelongcity.vic.gov.au

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

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