About the role
The Manager, Brand & Insights will lead and manage the City of Greater Geelong’s brand revitalisation during a period of transformative change. This role is crucial in ensuring that the City’s corporate reputation is optimised, fostering public trust and social license for innovation. Reporting to the Chief Marketing Officer and overseeing a team of Research and Insights Analysts, you will bring the City's brand identity to life both internally and externally, guiding brand strategy development, and using data insights to shape decisions. You will also be instrumental in managing brand governance, measurement, and reporting.

This is a dynamic opportunity for someone passionate about cultural and organisational change, brand evolution, and enhancing customer and community engagement.

The Corporate Services Directorate drives excellence in governance, service delivery, and high performance. The Marketing Office plays a pivotal role in promoting and communicating the City’s services and building its brand reputation, with a vision of becoming the highest-performing council in Australia.

Work type:
Classification: Senior Professional Level $144.000 pa plus super

Key Position Responsibilities:

Specialist Work

• Brand Strategy Development: Spearhead and implement a city-wide brand strategy aligned with the Council Plan and organisational strategy.
• Brand Transformation: Lead initiatives to reposition the brand, internally and externally, including engaging staff in the development of a new set of values.
• Brand Standards: Develop and oversee brand architecture, tone of voice, and visual identity across all platforms.
• Brand Governance: Ensure consistent application of brand guidelines and manage all brand approvals across the organisation.
• Market Research & Insights: Conduct and analyse market research to inform brand initiatives and generate actionable insights.
• Brand Measurement: Develop a framework to monitor brand health and regularly report on brand sentiment to executive leadership.
• Data-Driven Decision Making: Leverage data to shape strategies and measure the impact on ROI.
• Stakeholder Collaboration: Work with internal teams and external stakeholders to integrate brand strategy organisation-wide.
• Change Management: Champion the brand during transformation, ensuring brand integrity is maintained and communicated.

People Leadership

• Support the team in delivering strategic goals and ensuring operational success.
• Foster a culture of inclusivity, accountability, and customer focus.
• Mentor team members to build professional competence and enhance collective knowledge.

Organising Resources & Planning

• Align activities with the department’s business plans and strategy.
• Track and report on progress against plans and budgets.
• Implement systems and processes to achieve continuous improvement and ensure compliance with policies and regulations.

About you

Required:

• Tertiary qualification in Marketing, Strategy, Business Administration, or a related field.
• 10+ years of experience in brand management, with at least 3 years in a senior brand role.
• Proven experience leading brand efforts during transformational change.
• Experience conducting and applying consumer insights to strategic decisions.

Desirable:

• Experience in a public service or agency environment.
• Experience in brand transformation or establishment of new brands.

Skills and Knowledge:

• Expertise in brand strategy development and execution.
• Strong understanding of branding principles and a proven track record of managing brand evolution.
• Demonstrated ability to influence stakeholders and senior management.
• Proficiency in data analytics to measure brand performance.

Licenses or Checks:

• Working with Children Check
• Police Check

If this sounds like the role for you, then click apply now! 

Child Safety Responsibilities   
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.  

Diversity and Inclusion  
At the City we want a workforce that reflects the community we live in. We welcome and embrace everyone, all people with their own unique experiences, and support and encourage all our employees to do their best work, have equal access to opportunities and a just working environment. For this reason, we particularly welcome and encourage applications from First Nations people, people with diverse cultural and linguistic backgrounds, from the LGBTQIA+ community, people with disability and people of all genders, ages and diverse experience.  

Create our future together at the City of Greater Geelong
Join the City of Greater Geelong, a community-focused workplace on Wadawurrung Country. We deliver over 130 services to our growing population, striving to make our city a great place to live, work, and study. Our central location for Central Geelong-based employees is the Civic Precinct, Wurriki Nyal, a modern, sustainable, and inclusive workplace, along with our outreach locations.

If you're passionate about inclusivity and community, apply now – we’d love to meet you!

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries

Click the Position Description link to view more information about this position.

Enquiries: Anne Stout   | anne.stout@geelongcity.vic.gov.au

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.

We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience.  We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.