Social Media Manager
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Job no: 534622
Work type: Administrative & Professional
Senior management: Senior Vice Pres Advancement
Department: Marketing and Communications
Location: Blacksburg, Virginia, Hybrid
Categories: Advancement, Communications / Public Relations / Marketing
The social media manager supports the strategic digital communications of Advancement through content intended to grow engagement and giving. Reporting to the associate director of advancement communications for digital engagement, the manager will have a holistic view of Virginia Tech’s digital landscape with a keen focus on ways to inform and inspire alumni and donors.
The social media manager will collaborate with Advancement colleagues centrally and in college and unit-based advancement teams across the university. This position will focus on creating and implementing digital strategies to drive engagement and giving, plus steward donors and alumni.
The social media manager will:
- Create social media content that engages alumni and will be responsible for commenting/responding to questions and posts, as well as social listening.
- Work with social media managers in colleges and units to ensure aligned messages intended for alumni.
- Help create a strategic social media plan with compelling content strategies and regular calendar of content.
- Originate copy and consistently deliver on brand messaging across all social platforms to include: Facebook, Instagram, X, LinkedIn, and YouTube.
- Train and guide alumni volunteers and engagement staff in best practices of social media.
- Conduct social media analytics, monitoring, publishing, and engagement platforms.
- Curate social media content for use on Tagboard and in the print version of Virginia Tech Magazine.
- Have the ability to problem-solve (both individually and as part of a project team), work independently with minimal guidance, and be a motivated self-starter comfortable with a fast-paced working environment.
Master's degree in English, communications, journalism, or a related field; or Bachelor's with experience equating to an advanced degree.
Demonstrated experience managing professional social media platforms that promote a brand while leveraging content from multiple platforms and regularly engage with the audience.
Experience working with content management systems, and the Adobe Creative Suite, and social media management tools.
Demonstrated skills in social media analytics, monitoring, publishing, and engagement platform.
Strong project management skills, including the ability to handle multiple projects and deadlines.
Ability to work effectively independently and with autonomy, as well collaborating as part of a team.
Excellent communication, writing, and editing skills.
Keen attention to detail.
Familiarity with Google Analytics and/or other metrics programs.
Photography, videography, illustration, and graphic design skills.
Experience collaborating, planning and managing photo and video shoots to produce high quality images and footage.
Experience providing creative direction and delivering feedback.
Exempt: Not eligible for overtime
Unable to sponsor work visas.
Will be required to work outside of regular business hours and on weekends.
Candidates are required to submit a portfolio of their work, showing communications and marketing experience.
The successful candidate will be required to have a criminal conviction check.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Advancement Human Resources at advhr@vt.edu during regular business hours at least 10 business days prior to the event.
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