GIO Marketing Lead

• Location: Sydney, Melbourne or Brisbane
• Permanent Role

Are you a strategic marketer with a passion for brand storytelling and customer-centric campaigns? GIO is seeking a dynamic Marketing Lead to drive acquisition, retention, and loyalty through innovative marketing programs.

About GIO

Founded in 1927, GIO has been a trusted name in Australian insurance for nearly a century. As part of the Suncorp Group, GIO delivers a wide range of general insurance products through AAI Limited, combining deep industry expertise with a customer-first approach. GIO is known for its commitment to helping Australians navigate life’s uncertainties with confidence—whether it’s through comprehensive cover, digital innovation like the GIO App, or community partnerships such as Wheelchair Sports NSW and Disability Sports Australia. At GIO, we don’t just insure—we empower.

About the Role

As the GIO Marketing Lead, you’ll play a pivotal role in shaping and executing marketing initiatives that differentiate GIO in the market. You’ll collaborate with internal teams and external partners to deliver high-impact campaigns, optimise marketing ROI, and build customer journeys that disrupt competitors.

Key Responsibilities

• Lead the development and execution of marketing acquisition programs.
• Create compelling marketing briefs in partnership with the GIO Marketing Manager.
• Develop brand narratives that attract new customers and reinforce loyalty.
• Collaborate with automation and content teams to deliver lifecycle and bespoke marketing programs.
• Build campaigns around emerging platforms and social sentiment.
• Apply test-and-learn methodologies and leverage data insights for continuous improvement.
• Manage agency relationships and ensure alignment with strategic goals.
• Coach and mentor team members, fostering a high-performance and inclusive culture.

What You’ll Bring

• Tertiary qualification in Business or Marketing (mandatory).
• 5–8 years’ experience in brand marketing (client or agency side).
• Strong project management and analytical skills.
• Proven ability to interpret marketing data and manage ROI expectations.
• Experience managing budgets and coordinating with external partners.