Shape the customer experience. Lead the digital future.

At Tabcorp, we’re transforming how Australians engage with entertainment. For our Marketing, Digital, Brand and PR teams, that means putting customers at the centre of every decision and evolving with them.

We’re not just building campaigns. We’re crafting nationwide experiences that connect, inspire, and deliver. We’re looking for strategic thinkers, digital innovators, and customer champions who want to lead the market and make every moment count.

Game to join us?

What you’ll do

The Senior Manager - Digital Marketing Automation is responsible for leading a small team (5) as well as driving Tabcorp’s marketing automation strategy and execution across digital channels. This role drives customer engagement, lifecycle marketing, and campaign performance through data-driven, automated experiences. You’ll be the strategic lead for marketing automation platforms, ensuring seamless integration, personalisation, and optimisation of customer journeys.

Key Accountabilities:

• Develop and lead the end-to-end strategy for digital marketing automation across email, SMS, push notifications, and other digital channels.
• Own and manage marketing automation platforms (e.g. Adobe Campaign Classic & Journey Optimiser), ensuring optimal configuration, performance, and scalability.
• Design and implement automated customer journeys that drive acquisition, retention, and reactivation, aligned with lifecycle stages and business goals.
• Leverage customer data to build dynamic segments and deliver personalised messaging at scale.
• Monitor and analyse campaign performance, using insights to optimise content, timing, and targeting.
• Partner with CRM, Digital, Product, and Data teams to ensure automation efforts are aligned and integrated across the customer experience.
• Ensure all marketing automation activities comply with privacy, spam, and data regulations.
• Stay ahead of marketing automation trends, tools, and techniques to continuously improve Tabcorp’s capabilities.
• Project manage migrations and integrations of the CRM platform and supporting MarTech systems.
• Deliver regular reporting on campaign performance, customer engagement, and ROI, with actionable insights for stakeholders.
• Manage budgets and vendors, oversee spend, contracts, and external partnerships.

What you’ll bring

• Proven experience in leading digital marketing automation in a complex, data-rich environment.
• Expertise in marketing automation platforms (e.g. Salesforce Marketing Cloud, Adobe Campaign, Braze).
• Strong understanding of customer lifecycle marketing, segmentation, and personalisation.
• Analytical mindset with experience in A/B testing, performance tracking, and optimisation.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Passion for innovation, automation, and customer-centric marketing.
• Familiarity with data privacy and compliance requirements in digital marketing.

This is your chance to lead the digital customer experience for one of Australia’s most iconic brands.

What you’ll get

• Extra leave options including 5 bonus days annually, cultural and volunteer leave, and 18 weeks of parental leave.
• Access to corporate discounts and our leading health and wellbeing app.
• Monthly social events, competitions, awards, and free tickets to entertainment experiences.

About Us

Tabcorp is Australia’s leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we’re proud to shape our industry for the better.

Apply Now

Now is the time to join Tabcorp! The start of a new, exciting chapter in our long history. We have a dynamic, CEO in Gillon McLachlan and we’re building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.  

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.