Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Discover Universal Team plays a critical role in driving deep engagement with our target audience through content and storytelling. As a Content Strategist for Discover Universal, this team member will be responsible for assisting the Senior Content Strategist with both content marketing strategy and execution, as well as pre-production, production, post-production, and promotional support. Additionally, they will own some existing series, acting as the project lead. A Content Strategist plays an integral part in helping to tell our brand story and engage our guests and fans worldwide.

MAJOR RESPONSIBILITIES:

Content Development and Execution:

• Research episode topics and collect insights/input from business partners.
• Track the status of projects in both Workfront and Airtable.
• Assist with production planning, logistics, and all necessary preparations.
• Participate in content brainstorms.
• Plan and capture promotional content and additional channel assets (photos, social media micro-videos, graphics, etc.) often collaborating with creative partners and the Social Media team.
• Navigate Legal and Intellectual Property compliance issues throughout the production process.
• Watch episodes and make detailed strategic and creative feedback notes.
• At times, connect with project partners to check in on timelines, notes, etc.
• Obtain captions and subtitles for all video projects.
• Write YouTube descriptions for episodes of DU shows.
• Coordinate the launch of episodes.
• Prepare content and publish across all video platforms.

Content Optimization:

• Stay up to date on YouTube’s best practices and industry trends.
• Act as one of the thought-leaders on YouTube channel strategy and best practices for the UDX business.
• Update video titles, YouTube descriptions, thumbnails, banners, and other assets according to needs and best practices.
• Contribute innovative ideas for future content and supporting promotional assets of Discover Universal Audio/Video projects.

Channel & Personnel Management:

• Upload and publish content from cross-departmental business partners to our YouTube channels according to their needs and timing.
• Manage and develop a Discover Universal Audio/Video Intern.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

Bachelor’s degree in Marketing, Journalism, Communications, Broadcast, Advertising, Media Production, Digital Media, Public Relations, or Social Media is preferred.

EXPERIENCE:

• 2+ years’ experience in communications, marketing, social media, digital media, podcasting, broadcast journalism, radio, production, content marketing, or digital communications;
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.

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