Drive Strategic Storytelling as a Full-Time Content Strategy Manager at CWI! 

Are you a creative communicator with a passion for storytelling and strategic content development? The College of Western Idaho (CWI) is seeking a Full-Time Content Strategy Manager to lead the creation and execution of compelling content that amplifies CWI’s mission, vision, and impact across diverse platforms. 

Why Join CWI? 

At CWI, we believe in the power of education to transform lives. As a key member of our marketing team, you’ll shape the institution’s narrative, engage audiences, and elevate brand visibility through strategic storytelling and content innovation. 

Benefits: 

CWI offers one of the most affordable and comprehensive benefits packages in higher education, including: 

• Premium healthcare plans 

• 11%+ employer retirement contributions 

• Tuition discounts 

• Generous personal leave 

• Professional development opportunities 

Strategic Storytelling with Purpose: 

• Define and execute a content roadmap aligned with CWI’s mission, vision, and messaging pillars 

• Lead the development of written and visual stories that fuel marketing and communications efforts 

• Curate, create, and review diverse content for internal and external platforms 

• Collaborate with departments and subject matter experts to ensure brand alignment and strategic impact 

Impactful Work in Marketing & Communications: 

• Partner with stakeholders to optimize content across owned channels for discoverability and engagement 

• Identify cross-audience synergies and amplify key messages through environmental listening 

• Capture and catalog visual assets to support written content and institutional storytelling 

• Professionally photograph and produce visual content to complement messaging 

Collaborative & Growth-Oriented Environment: 

• Supervise content team members and guide performance and development 

• Analyze content performance to refine strategies and support lead generation 

• Build and maintain relationships with media outlets at local, state, and national levels 

• Monitor media coverage and public sentiment to proactively manage communications 

Key Responsibilities: 

Content Strategy & Creation 

• Develop and execute strategic content plans 

• Lead storytelling initiatives across platforms 

• Ensure content clarity, relevance, and brand alignment 

Collaboration & Execution 

• Work with internal teams and external partners 

• Align content with SEO and institutional goals 

• Manage visual asset creation and archiving 

Leadership & Analysis 

• Supervise direct reports 

• Analyze content performance metrics 

• Support media relations and public engagement 

What We’re Looking For: 

• Bachelor’s degree in marketing, communication, journalism, media arts, or related field preferred 

• 5+ years of experience in writing, editing, content creation, photography, and social media 

• Experience managing staff and evaluating performance 

• Exceptional writing, editing, and verbal communication skills 

• Proficiency in CMS platforms and publishing tools 

• Strong interpersonal and professional communication 

• Experience with photo/video equipment and editing tools 

• Aesthetic sensibility aligned with brand identity 

• Familiarity with Microsoft Office and Adobe Creative Suite 

• Ability to travel locally and work flexible hours