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Assistant Vice President - Public Relations, Marketing & Creative Services - 993072
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Job Number: 505461
Work Type: Full Time with Full Benefits
Location: Fort Lauderdale-Davie, Florida
Department: University Relations
Categories: Communications / Public Relations / Marketing
| About Us: |
We are excited that you are considering joining Nova Southeastern University!
We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University. NSU considers applicants for all positions without regard to race, color, religion, creed, age, sex, sexual orientation, gender identity or expression, genetic information, disability, political affiliation or belief, national origin, marital or veteran status or any other legally protected status. |
| Job Title: | Assistant Vice President - Public Relations, Marketing & Creative Services - 993072 |
| Location: | Fort Lauderdale-Davie, Florida |
| Work Type: | Full Time with Full Benefits |
| Job Category: | Exempt |
| Hiring Range: | Commensurate with experience |
| Pay Basis: |
Annually |
| Subject to Grant Funding?: | No |
| Essential Job Functions: | 1. Partners with the Vice President to manage the strategic marketing communications planning process for the University and coordinate the execution of integrated marketing communications initiatives. 2. Provides regular oversight and direction to departmental managers to ensure delivery of integrated and strategic public relations and marketing communications solutions across paid, earned and owned media with effective tracking and performance reporting to document results and impact on university priorities. 3. Provides leadership and strategic input to the creative team to enhance the quality and effectiveness of marketing communications and advertising campaigns to promote the university and its colleges, raising their visibility and attracting prospective students, donors, research and investment partners, and health care patients. 4. Works with the Advertising & Analytics team to implement best-practice systems and methodologies to measure the effectiveness of public relations, advertising, digital communications and brand campaigns, tracking results and communicating return on investment impact to senior executives and stakeholders outside the division. 5. Oversees a team of college-based communications officers to ensure the development and implementation of strategic communications efforts that align with university and college priorities, often including a mix of Web and social media content management, the identification and packaging of strategic content to fuel recruitment, fundraising and visibility initiatives, as well as other communications needs and opportunities to advance the university and the college. 6. Responsible for institutional brand oversight ensuring continuity through the development and adoption of appropriate standards, policies and procedures. Acts as a leader, educator, advocate and mentor for fostering the engagement, understanding and support of colleagues across the university and its colleges and units to enhance brand alignment and the adoption of best-practice guidelines for written, Web, social media and other communications. 7. May serve as an official spokesperson for the university on external and internal issues, communicating the university’s position and policies on a variety of issues, able to interact effectively with the media and outside organizations as a representative of the division and the university. 8. Contributes strategic leadership and expertise to student recruitment and fundraising campaign planning and promotions, bringing in best practices for effective use of emerging technologies to enhance recruitment and fundraising campaigns, as well as increasing the effectiveness of the university’s use of Web, social media and digital communications to increase visibility and brand recognition, and drive lead generation, giving and alumni engagement. 9. Works with the public relations team to increase coverage of university education, research and health care to build name recognition and raises visibility for NSU among locally, regionally and nationally through effective use of media connections as well as influences campaigns and directs distribution to opinion leaders through use of digital channels and social media. 10. Leads and contributes as a key player in the university’s crisis communications team and protocols, and oversees internal communications to build understanding, support and advocacy among the university community for presidential priorities and key messages. 11. Oversees the social media teams, managing the governance of social media accounts across the university to ensure use of best practice leading to an enhance social media presence that contributes tangible results to university recruitment, fundraising and reputation-building goals. 12. Oversees division’s Web content management team, helping to lead and contribute to the design, development and continuous improvement of NSU’s Web presence. Applies best-practice approaches to ensure brand alignment, successful optimization and accessibility performance, effective user experiences and measurable results in driving up visibility and Web-generated inquiries, application starts, donations, patient appointments and audience engagement. 13. Creates a collegial, interdisciplinary, integrated and team-focused working environment, where staff are engaged in and able to deliver results supportive of the division’s and colleges’ public relations and marketing communications plans. Able to mentor and motivate staff to build effective relationships in and outside the division, to maintain and elevate professional competencies, and to foster a culture of excellence, self-assessment and continuous learning to stay on top of best practices and emerging technologies. 14. Performs other duties as assigned or required. |
| Marginal Job Functions: | |
| Required Knowledge, Skills, & Abilities: | 1. Strong experience in leadership and managerial principles. 2. Excellent written and oral communication skills. 3. An entrepreneurial mindset and ability to convene others around strategic and creative ideas. 4. Excellent strategic planning abilities and expertise. 5. Demonstrated knowledge of and record of performance across the range of public relations and marketing communications practices, particularly in traditional and digital advertising, use of Web, social media and digital technologies to achieve PR and marketing communications goals, and familiarity with performance measures and reporting at the executive level. 6. Ability to coordinate and handle multiple priorities, and work collaboratively with University leadership and colleagues across campuses. 7. Strong interpersonal skills and the ability to work professionally with external stakeholders. 8. Excellent organization and project management skills demonstrated in managerial and communications planning and production contexts. 9. Previous supervisory and managerial experience overseeing a high-performing, multi-departmental organization. 10. Ability to work successfully in a multi-cultural environment. 11. Adaptability to change - able to be flexible and supportive, able to assimilate change positively and proactively in rapid growth environment. 12. Analytical aptitude & problem solving - able to analyze information, problems, situations, practices and/or procedures, collect and interpret data, reason logically, establish facts, identify and define existing and potential issues, recognize the relationships among elements, draw valid conclusions, develop recommendations, as well as alternative courses of action, select appropriate course, follow up and evaluate. 13. Communication - able to effectively communicate in a professional, diplomatic, empathetic and tactful manner using preferred method and level applicable to the job. 14. Critical thinking & judgment - able to make well-reasoned, sensible and timely decisions based on careful, objective review and informed analysis of available information, considerations, and other factors. 15. Customer service - ability to respond promptly and courteously to questions from students and faculty, demonstrating patience and persistence when helping students with little or no computer skills. 16. Ethics - able to demonstrate integrity, professionalism, civility and a high degree of ethics in job-related actions. 17. Organization & time management - able to plan, schedule and organize tasks related to the job to achieve goals within or ahead of established time frames. 18. Problem solving - proven skills in identifying issues, determining their cause, developing creative solutions and following through with implementing resolutions. 19. Relationship management - able to provide high level of interactive service to others, building relationships and addressing identified needs. 20. Results orientation - proven ability to set and exceed established targets. 21. Systems & software - proficient knowledge of Microsoft Office and/or relevant position software programs. 22. Detail oriented - Proven accuracy and attention to detail. 23. Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize and perform multiple tasks simultaneously |
| Job Requirements: | |
| Required Certifications/Licensures: | |
| Required Education: | Bachelor's Degree |
| Major (if required): | |
| Required Experience: | Ten (10) years experience in the management of public relations, advertising, and/or overall marketing communications functions, including three (3) years experience at a senior management level. |
| Preferred Qualifications: | Master's Degree Preferred. |
| Is this a safety sensitive position? | No |
| Background Screening Required? | No |
| Pre-Employment Conditions: |
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| Sensitivity Disclaimer: | Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary. |
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