Outreach Coordinator

Apply now Job no: 535990
Work type: Full-time
Location: PHOENIX
Categories: Agricultural/Farm, Marketing/Pub Info

DEPT OF AGRICULTURE

The Mission of our Agency is to protect the health and safety of Arizona consumers, advance and support Arizona agriculture, and safeguard commerce.

Supporting farming, ranching and agribusiness in Arizona by protecting plants and animals, issuing agriculture and environmental licenses, inspecting farming practices and overseeing commerce standards and measurement devices.

AZ Grown Marketing and Communications Coordinator

Job Location:

Address:  Agriculture & Food Systems Support
1110 W. Washington Street, #450, Phoenix AZ 85007

Posting Details:

Salary: $24.00 - $25.96 

Grade: 19

Closing Date: September 22, 2025

Job Summary:

The Arizona Department of Agriculture is seeking a creative and dynamic Social Media & Marketing Outreach Coordinator to drive consumer awareness and engagement for the revitalized Arizona Grown® program. Arizona Grown is the State of Arizona’s official "buy local" campaign, supporting our local farmers and ranchers by promoting Arizona’s diverse specialty crops.

In this key role, you will work closely with the Arizona Grown Coordinator to develop and implement branded graphics, marketing materials, and social media strategies that ensure cohesive and impactful messaging across all platforms. You’ll manage day-to-day content creation and scheduling for social channels, while also contributing to broader campaigns that span digital, print, and in-person outreach.

The ideal candidate is a collaborative leader, skilled designer, and creative content creator who understands how to grow and engage digital audiences through compelling social media content and inspire real-world consumer action. If you're passionate about Arizona agriculture, local food systems, and using marketing to make a positive social and economic impact, we want to hear from you!

 

Job Duties:

Duties to include but not limited to:
● Marketing & Campaign Development: Develop, launch, and manage targeted marketing campaigns to promote Arizona Grown® Specialty Crops in various channels, including retail, restaurants, schools, and other institutions.
● Illustration & Graphic Design: Design, create, and distribute compelling print and digital marketing materials, such as posters, shelf talkers, farmer trading cards, seasonality charts, and media kits for Arizona Grown members as well as educational resources, promotional items, and other marketing items for children, schools, community partners, and the public.
● Social Media Management: Take ownership of and grow the Arizona Grown® Instagram and Facebook accounts. Develop and execute a content strategy to significantly increase digital reach and engagement.
● Digital Content & Advertising: Create engaging and educational social media content that increases brand awareness, educates consumers, and drives sales of Arizona specialty crops.
● Member Perks Development: Collaborate with the Arizona Grown team to produce customized graphics and marketing assets, such as short videos, media kits, etc for Arizona Grown members as requested.
● Event & Demo Coordination: Assist with planning and executing engaging product demonstrations and educational events at farmers markets, grocery stores, local farm events, schools, and community centers to drive public interest and consumer education.
● Stakeholder Coordination: Collaborate with internal team members, partners, and stakeholders to ensure consistent messaging and successful alignment on all campaign goals.
Perform other duties as needed.

Knowledge, Skills & Abilities (KSAs):

Knowledge of:
Understanding of project management principles, including life-cycle planning, execution, monitoring, and closure
Experience with data collection, organization, and analysis, particularly quantitative data
Familiarity with federal or state grant reporting processes (e.g., SCBGP)
Ability to develop and implement standard operating procedures (SOPs)
Basic knowledge of local and regional food systems and supply chains
Foundational understanding of nutrition and food access
Awareness of food safety principles and best practices
General understanding of food procurement and transportation logistics, especially for local food products
Google Suite and MicroSoft programs

Skills in:
Proven ability to plan, execute, monitor, and close projects while overseeing daily operations and timelines
Proficiency in data collection, analysis, and reporting to assess program impact
Exceptional organizational skills to manage multiple tasks, priorities, and projects
Strong time management skills with the ability to meet deadlines efficiently
Excellent written communication skills for creating clear and professional reports and documents
Strong verbal communication skills for effectively engaging with diverse stakeholders
Experience in contract management, ensuring compliance and timely execution
Demonstrated problem-solving skills in addressing challenges and implementing solutions
High attention to detail in data handling, reporting, and administrative processes
Skilled in building relationships and serving as a liaison among growers, buyers, and institutions

Ability to:
Oversee program implementation and daily operations
Manage multiple complex tasks and priorities
Ensure compliance with regulations and contracts
Track progress and use data to improve program impact
Develop and implement Standard Operating Procedures (SOPs)
Collect, organize, and document accurate data
Prepare and submit grant reports and reimbursement requests
Monitor contracts and project milestones
Present data findings to show program effectiveness
Administer applications, licensing, and contract processes
Act as liaison between stakeholders and partners
Identify and create new market opportunities for local produce
Troubleshoot and solve problems within program operations
Work independently while meeting goals and deadlines

Selective Preference(s):

Bachelor’s degree in Project Management, Nutrition, Sustainability, Public Administration, Public Health, Data Analytics, Agriculture, Business, or a closely related field
Experience in project management or project coordination, preferably within a grant-funded or government program
Proficiency in data collection, analysis, and reporting, with advanced skills in Microsoft Excel and Google Suite
Strong organizational and time management skills, with demonstrated ability to manage multiple complex projects simultaneously
Excellent written and verbal communication skills
Experience with contract management and ensuring compliance with program guidelines and deliverables
Demonstrated interest in or commitment to local food systems and supporting Arizona’s agricultural communities

**Preferred Qualifications:**
* Familiarity with project management tools such as Asana, Trello, or Microsoft Project
* Master’s degree in Agribusiness, Public Health, Project Management, Nutrition, Public Administration, Data Analytics, Sustainability, Business Administration, or a related field
* Experience preparing and submitting reports for federal or state grant programs

Pre-Employment Requirements:

Valid Driver's License

If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements.

All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).

Benefits:

The Arizona Department of Agriculture offers a comprehensive benefits package to include:
Sick leave
Vacation with 10 paid holidays per year
Paid Parental Leave-Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program).
Health and dental insurance
Retirement plan
Life insurance and long-term disability insurance
Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance

Learn more about the Paid Parental Leave pilot program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page

Retirement:

Positions in this classification participate in the Arizona State Retirement System (ASRS). Mandatory condition of Employment for all employees who meet the eligibility and membership criteria defined in statue. Current contribution rate is 12.20%. Enrollment eligibility will become effective after 27 weeks of employment.

Contact Us:

If you have any questions please feel free to contact Melissa Meek at mmeek@azda.gov for assistance. The State of Arizona is an Equal Opportunity/Reasonable Accommodation Employer.

Advertised: US Mountain Standard Time
Applications close: US Mountain Standard Time

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