Summary of Position: This position represents our nontraditional (adult) programs and initiatives to external organizations and individuals with the aim of developing enrollment pipelines. The position is assigned to a vertical (e.g., healthcare, corporate, community colleges, etc.) and region with the expectation of extensive travel, in-person engagement, partnership development, and enrollment-related responsibilities. Further, this role coordinates partnership development activities with academic leaders, with the intent to align academic programs and initiatives with enrollment pipelines.
Duties and Responsibilities
- Market Awareness
- In concert with the current priorities, identifies prospective partners, alumni, and friends of the university within the assigned region to build a strategic approach to partnerships
- Strategically engages in awareness events (e.g., Chamber of Commerce meetings, conferences, industry focused associations, etc.)
- Identifies and executes lead generation events, experiences, and other efforts to support market awareness
- Partnership Development
- Creates and executes direct university-to-organization contact and development strategies to engage prospective partners, nurture key relationships, present IWU-N&G offerings, and guide the prospective partner through the partnership development funnel, and increase enrollment
- Ensures the administration of legal agreement for new partners, utilizing existing templates
- Executes these strategies with the goal to meet performance targets, including the number of partnerships and students enrolled in degrees
- Onboarding & Engagement
- Supports onboarding of a new partner
- Provides ongoing communication with partners to ensure engagement, optimize the relationship, and ensure long-term enrollment success
- Recruitment Strategies
- Develops a custom recruitment strategy that will effectively communicate to an organization’s associates IWU programs and deliverables
- Carries out recruitment activities with partner organizations by working with internal influencers and decision-makers
- Presentation & Events
- Creates customized presentations and recruitment materials for influencers, decision-makers, and prospective students
- Plans and conducts onsite and virtual presentations and information meetings
- Registers for, attends, and maintains exhibit space at education, benefit, career, transfer, and other fairs and conferences, as applicable
- Serves as an IWU representative to organizations and events as requested from time to time
- Internal Partners
- Build strong relationships with enrollment leaders, counselors, and support staff to promote enrollment aims
- Collaborates with academic leaders to design and execute outreach strategies
- Data Management
- Maintains records on recruitment and account activity through the CRM
- Tracks lead and contact data to support reporting, trend analysis, and relationship management
- Develops and tracks weekly, monthly, and annual benchmarks supporting development goals
- Maintains accurate accounting of all partners in the various tracking systems
- Perform other tasks as assigned
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
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Education
- Minimum of a bachelor’s degree required
- Master’s preferred
Experience
- Minimum of two (2) years of experience in sales, marketing, college recruitment, and/or public relations
Required Skills
- Excellent organization ability, superior interpersonal skills, detail oriented, and the ability to multi-task
- Enjoys working with diverse audiences, and values multicultural awareness
- Relates well to working professionals
- Self-initiating, self-managed, intrinsically motivated, innovative, creative, and persevering
- Ability to arrange and conduct meetings and presentations with influencers and prospective students
- Strong interpersonal and communication skills
- Ability to articulate his/her Christian faith
- Excellent driving record
- Working experience in Office 365 and Salesforce
- Superior communication skills (spoken, written, group, and individual)
- Work primarily remotely
- 50% - 75% Travel required with possible evening, weekend, and overnight travel required
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Diversity Statement
IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.
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LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
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