Title: Public Relations and Marketing Specialist
State Role Title: PR & Mktg Spec IV
Hiring Range: $75K to $90K
Pay Band: 5
Agency: Dept of Housing & Cmnty Devel
Location: Main Street Centre
Agency Website: https://www.dhcd.virginia.gov/
Recruitment Type: General Public - G
Job Duties
DHCD Welcomes Veterans and Veteran Spouses!
Join Our Team at the Virginia Department of Housing and Community Development!
The Virginia Department of Housing and Community Development’s External Affairs and Communications Division is seeking a skilled Public Relations and Marketing Specialist to join the team. In this role, you will collaborate with the Director of External Affairs and Communications, the multimedia specialist, and the public relations specialist to support public relations, media outreach, website content, and marketing initiatives. Your efforts will help share DHCD’s story, engage diverse communities, and raise awareness of the agency’s programs, services, and events. This is an invaluable opportunity to make a meaningful impact in public service and elevate DHCD’s mission.
Responsibilities of the Public Relations and Marketing Specialist include:
•Crafting and disseminating clear, accurate, and compelling content across digital and traditional platforms to promote awareness and engagement.
•Fostering positive relationships with media outlets and community partners to amplify DHCD’s visibility and impact.
•Editing, developing, and designing all agency publications, including website content.
•Supporting the creation of website updates, press releases, newsletters, social media posts, and promotional materials aligned with DHCD’s branding and messaging.
•Enhancing organizational cohesion by keeping staff informed of key initiatives, updates, and departmental achievements.
•Contributing to the planning and execution of campaigns that highlight DHCD’s services and community impact.
DHCD’s programs strive to maintain the vibrancy of communities throughout the Commonwealth. The Public Relations and Marketing Specialist will promote and educate the public and media about the agency's initiatives, which include:
1. Expanding universal broadband access,
2. Advancing economic development initiatives
3. Implementing statewide building and fire regulations
4. Ensuring the affordability and efficiency of Virginia’s homes and buildings
5. Fostering innovative solutions for affordable housing
Make public service a part of your career choice and apply now to become the Public Relations and Marketing Specialist at DHCD!
Commonwealth of Virginia benefits/incentives include:
Public Student Loan Forgiveness (PSLF), Tuition Reimbursement, Dental/Medical/Vision plans
Sick, Family/Personal, Annual, Military, and Community Service Leave, Employee Assistance Programs (EAP)
Disability Plans (Short and Long Term), Retirement and Savings plans, Life and Long-Term Care Insurance, Telework Eligible Commonwealth of VA Employees ONLY discounts
Follow DHCD on Twitter (X), Facebook, LinkedIn, YouTube, and Instagram!
Minimum Qualifications
•Comprehensive knowledge of program management in the areas of public relations, marketing, information and publicity techniques, publication production, broadcast, and print media.
•Demonstrated skillset in working independently and collaboratively with others, as well as conveying information clearly and professionally through spoken and written communication.
•Skilled in using desktop publishing and word processing tools to create and edit publications, communications, and other promotional or marketing materials to include online newsletters and press releases.
•Proven track record with experience in leading media outreach, public relations campaigns, and marketing initiatives to elevate organizational visibility and engagement.
•Experience independently designing and producing educational and promotional materials for digital platforms, including websites and social media, ensuring clarity and accessibility for diverse audiences.
•Experience in compiling both quantitative data and narrative insights to assess communication effectiveness and inform strategic decisions.
•Experienced in researching, interpreting, and applying policies to develop actionable recommendations for communication strategies and analytical techniques.
•Adept at leveraging digital tools such as intranet systems, social media platforms, and web technologies to execute innovative marketing campaigns and promote public events.
Additional Considerations
•Knowledge of video production, including scripting, shooting, and postproduction, as well as all applicable copyright laws is preferred, but not essential.
•Knowledge of the organization and operation of state government is preferred.
Special Instructions
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
Application Process:
Individuals desiring to be considered for this position must submit a completed employment application or you may attach a resume before the position’s closing date. Applications/changes received after the closing date will not be considered. Applications sent through postal mail, email, or fax will not be considered.
Applicants are encouraged to be specific regarding job-related knowledge, skills, experience, and abilities.
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
Supplemental Questions:
You may be required to respond to position-specific questions at the end of this application. This information may help us evaluate your credentials and qualifications for the job. Failure to respond to any questions may disqualify you from further consideration. Answers should be reflected in jobs and positions held.
Background and Reference Checks:
Selected applicants are subject to a background investigation and reference checks. Investigations may include fingerprint checks (State Police, FBI); local agency checks; employment verification; verification of education (if required and relevant to employment); credit checks; and other checks based on the position.
Lay off Policy 1.3:
If you have been impacted by the DHRM Policy 1.3 layoff and have a valid Interagency Placement Screening Form (Yellow Card) or Preferential Hiring Form (Blue Card), it is necessary to submit the card before the closing date for this position. You can include the Card as an attachment with your state application.
DHCD Welcomes Veterans and Spouses:
We are committed to recruiting, hiring, and retaining qualified Veterans and their spouses. Veterans who are hired into state positions may be eligible to receive additional leave accruals based on their total years of service in the military, National Guard, or Reserve. If applicable, please submit form DD-214 with your state application.
Sponsorship:
The Commonwealth of Virginia welcomes all applicants authorized to work in the United States. Sponsorship is not provided; therefore, applicants must be a citizen or national of the U.S., a Lawful Permanent Resident, or an alien authorized to work.
Reasonable Accommodations:
Accommodations are available to persons with disabilities during application and/or interview processes per the Americans with Disabilities Act. Contact our Human Resources Department for further assistance.
Equal Opportunity Employer:
The Department of Housing and Community Development practices fair and equal employment opportunities to all employees and applicants in accordance with applicable laws and regulations. It is our policy to prohibit discrimination on the basis of race, sex, color, national origin, religion, sexual orientation, gender identity, age, veteran status, political affiliation, genetics, or disability in the recruitment, selection, and hiring of its workforce. Qualified individuals with disabilities are encouraged to apply. It is our goal to foster a culture that demonstrates the principles of civility, diversity, opportunity, and inclusion.
Diversity, Opportunity, and Inclusion:
DHCD is committed to providing valuable opportunities for a diverse and inclusive environment where all employees feel supported. DHCD seeks to work with partners, grantees, and vendors who demonstrate a commitment to diversity and inclusion as a practice and have a demonstrated record of this commitment.
Alternative Hiring Process:
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019. Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.
Contact Information
Name: Human Resources
Phone: N/A
Email: rr-recruitment1@dhcd.virginia.gov
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.
Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.