Title: Mobile ID Marketing & Outreach Specialist
State Role Title: Admin and Office Spec III
Hiring Range: $19.72 per hour
Pay Band: 3
Agency: Department of Motor Vehicles
Location: GOVERNMENT AFFAIRS
Agency Website: www.dmv.virginia.gov
Recruitment Type: General Public - G
Job Duties
The Department of Motor Vehicles Office of Innovation is hiring part-time Mobile ID Marketing and Outreach Specialist to support marketing, partner engagement, and public communications for the Virginia Mobile ID program. Interns will help develop marketing materials, coordinate outreach to DMV customers, businesses, and partner agencies, support events, and gather customer and stakeholder feedback to help improve mobile ID enrollment across Virginia.
Support efforts to increase Mobile ID enrollment by engaging with Virginians at universities, sporting events, conferences, bars, restaurants, and other high-traffic locations.
• Conduct mobile ID demonstrations at events to educate participants and encourage adoption
• Assist in developing marketing collateral (flyers, digital graphics, email and social media content, handouts, presentations).
• Develop relationships with key stakeholders, including businesses, airports, universities, ABC stores, law enforcement agencies, and point-of-sale providers.
• Prepare written content for business toolkits and business outreach.
• Assist in organizing public outreach events, demonstrations, and informational sessions.
• Collect and organize customer and business feedback to support future enhancements.
• Maintain contact lists and assist with partner communication tracking.
• Help prepare briefing materials, talking points, and PowerPoint presentations for leadership.
• Participate in internal meetings related to business outreach and partner alignment.
Minimum Qualifications
At least 21 years of age at the start of employment.
Strong written, verbal, and interpersonal communication skills.
Excellent organization, attention to detail, and time-management abilities.
Ability to establish and maintain effective working relationships with internal and external partners.
Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams).
Ability to work independently and manage multiple tasks.
Must be able to work full-time or 20–30 hours per week and occasionally on weekends, attending events as needed.
Must be able to work on-site as assigned.
Must be willing to travel within the state.
This is an at-will wage position. Continued employment is contingent upon meeting performance expectations including event attendance, professional conduct, quality of work product, and demonstrated contribution to program goals. High-performing employees may be eligible for discretionary recognition bonuses based on documented contributions to program success.
Additional Considerations
Experience with event coordination, outreach, or customer service is a plus.
Special Instructions
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
Contact Information
Name: DMV Employment
Phone: (804) 367-0528
Email: employment@dmv.virginia.gov
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.
Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.