Title: Manager of Audience Development and Community Engagement
State Role Title: PR & Mktg Mgr I
Hiring Range: $70,000 - $75,000
Pay Band: 4
Agency: Virginia Museum of Fine Arts
Location: MAIN MUSEUM
Agency Website: https://www.vmfa.museum/
Recruitment Type: General Public - G
About Virginia Museum of Fine Arts:
The Virginia Museum of Fine Arts in Richmond is one of the largest comprehensive art museums in the United States. VMFA’s growing encyclopedic collection houses more than 50,000 works of art spanning 6,000 years of world history.
Our holdings include the largest public collection of Fabergé outside of Russia, the finest collection of Art Nouveau outside of Paris and one of the nation’s finest collections of American art. VMFA is also home to important collections of Chinese art, English silver, French Impressionism, Postimpressionism, British sporting art, and modern and contemporary art, as well as renowned South Asian, Himalayan, and African art.
Recently named the 11th-best art museum in the United States by The Washington Post, VMFA is the only US art museum open 365 days a year with free general admission.
VMFA is a state-supported, privately endowed educational institution created for the benefit of the citizens of the Commonwealth of Virginia. Its purpose is to collect, preserve, exhibit, and interpret art, to encourage the study of the arts, and thus to enrich the lives of all.
About the Communications and Marketing Division:
The Communications and Marketing Division is responsible for creating awareness of and attracting visitors to the Virginia Museum of Fine Arts (VMFA). This division develops relevant and meaningful messaging and narratives to share among the broader community and public, primarily in the Commonwealth of Virginia. The current positioning for VMFA is unique as the only encyclopedic museum open 365 days a year with free general admission. VMFA is a community hub for all Virginians and others. The Communications and marketing division uses a variety of owned, paid and earned channels to spread the word; the Audience Development and Community Engagement department is an important outreach component to the marketing and promotion of exhibitions, programs, the permanent art collections and educational resources.
Job Duties:
1) To develop, implement and lead programs and initiatives that expand the Museum’s audience base to include unserved, underserved, and underrepresented populations to broaden audience participation and engagement throughout the museum.
2) Coordinate cross-departmental initiatives to internally engage museum staff as community ambassadors to ensure internal alignment with the strategic plan for audience development and community engagement.
3) Engage and deepen relationships with area professional, community and civic organizations to reach new audiences; examples include Virginia Tourism Corporation, Richmond Region Tourism, Hispanic Chamber of Commerce, Asian American Society of Central Virginia, Richmond Chamber of Commerce and New Virginians, to name a few
Minimum Qualifications:
• Ability to identify unserved and underserved audiences and create targeted marketing & programming to address their needs and interests.
• Knowledge of local and regional multi-cultural community leaders and their constituents.
• Ability to design, promote and implement community-based arts-related programs and multi-cultural events.
• Strong communication skills, verbal and written.
• Ability to manage lines of communications internally, with museum staff, affiliates and groups promoting programming for underserved audiences and multi-cultural events.
• Confident self-starter, able to complete projects with little supervision.
• Skilled with office technology (Word Office).
• Ability to lead and build teams internally with museum staff and externally with constituency groups.
• Awareness and comprehension of diversity and inclusion issues. Skilled at negotiation, diplomacy, and cultural competency techniques.
Additional Considerations:
Knowledge, skills, abilities and competencies typically obtained through the completion of a bachelor's level academic curriculum in communications, marketing or related field or an equivalent level of practical experience and/or training.
Extensive experience in program development, marketing and promotion of events, community engagement, communications, and personnel budget management strongly preferred.
The selected candidate must complete the Statement of Economic Interest form and associated Conflict of Interest training as a condition of employment.
Benefits:
The Commonwealth of Virginia offers a comprehensive total compensation package that includes health benefits, paid leave, and flexible work schedules. The following benefits are available to classified employees: • Vacation and Other Leave
• 12 Paid Holidays
• Health Benefits
• Sickness and Disability Program
• Deferred Compensation with Cash Match
• Group, Optional Life, and Long-term Care Insurance
• Employee Assistance Program
• Wellness Program
• Retirement Plans
• State Employee Resources
• Agency-specific benefits such as complementary exhibition tickets and discounts on VMFA memberships, dining, shopping, classes & programs, and more.
Additional information relating to the benefits available to eligible Commonwealth of Virginia employees can be found online at: https://www.dhrm.virginia.gov/employeebenefits
Special Instructions:
Please provide three professional references, including their full name, phone number, and email address. References should be able to speak to your qualifications for the position and may be included in your resume or cover letter or attached separately in the portal’s "other" field.
You will be provided with confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
All applicants must submit an online application. This position will close at 11:55 pm EST on the designated closing date listed at the top of this posting on Jobs.Virginia.gov. Emailed applications, resumes, or cover letters will not be accepted.
VMFA is a Virginia Values Veterans (V3) Certified Employer. Diverse and inclusive hiring practices are at the heart of what we do at the Virginia Museum of Fine Arts.
Contact Information:
For the most up to date status of your application, please refer to your Jobs.Virginia.Gov account.
Name: Human Resource Services
Phone: We do not provide application status updates via phone.
Email: recruitment@vmfa.museum for recruitment related questions.
Conditions of Employment:
Employment is contingent upon the successful completion of a criminal background check.
E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. Virginia Museum of Fine Arts uses the E-Verify system to confirm identity and work authorization.
Equal Opportunity Employer
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.
Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.