Title: Advertising Manager

Hiring Range: $98,500 to $128,500

Pay Band: UG

Agency: Virginia Lottery

Location: Virginia Lottery

Agency Website: www.valottery.com

Recruitment Type: Agency Employee Only - A

Job Duties

For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth.

The Virginia Lottery is currently seeking an Advertising Manager to join our Marketing Department.

The Advertising Manager will direct and develop the creative design and execution of advertising campaigns and audio-visual (AV) projects to fulfill the strategic direction. This position leads the design and development of all campaign creative from start to finish including but not limited to creative development, selection and management of production partners, production and editing of assets, and delivery to the Lottery’s media buying partner.

The Advertising Manager will establish and maintain the creative vision for the campaign and AV projects to ensure it is carried throughout the assets including television commercials, radio spots, digital advertising, out-of-home advertising, point-of-sale, and organic social media. This position will manage a team that will directly handle the day-to-day development of the advertising campaigns for Marketing, Communications and Customer Relations, and other departments as needed. The Advertising Manager will ensure that brand guidelines are maintained throughout all campaigns and AV projects and provide guidance on communicating the Lottery brand and identity.

The Advertising Manager will work with the Lottery’s media buying partner to develop an effective media plan for distributing the campaign assets. This position will ensure that the media plan follows the strategic direction of the campaign through proper identification of opportunity audiences. The Advertising Manager will identify new media opportunities and work with the media buying partner to review and test the viability of new opportunities.

The Advertising Manager will manage the campaign production budget and the campaign media budget to ensure that the budgets stay within allocation. This position will facilitate approval of campaign creative with internal stakeholders along with external partners as necessary.

Note - This position requires in-office work three days per week including Tuesday and Wednesday.

Minimum Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field.
• A minimum of 5 years of experience in the field of marketing/advertising.
• Experience managing direct reports is required.
• Experience in managing external vendors on a frequent basis.
• Experience managing media buying, campaign schedules, and budgets.
• Effective communication and organizational skills required.
• Knowledge in the principles, practices and theory of advertising and creative production and the policies and procedures governing their application.
• Ability to effectively communicate both orally and in writing with all levels in many different departments within the Lottery and with external stakeholders.
• Ability to manage complex programs requiring the involvement of groups inside and outside the Lottery.
• Ability to analyze the performance of campaigns from start to finish.
• Knowledge of administration and operations of state lotteries and the lottery industry.
• Effectively execute strong advertising campaigns.
• Ability to work within tight timelines.
• Ability to manage multiple projects without missing deadlines.
• Ability to utilize vendor resources to develop cohesive and effective programs.
• Ability to effectively collaborate with Marketing, Sales, and Communications and Customer Relations teams.

A comparable amount of training and experience may be substituted for the minimum qualifications.

Additional Considerations

See Minimum Qualifications.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

The selected candidate will be required to complete a background investigation.

The Virginia Lottery is unable to provide sponsorship for this position now or in the future. Applicants must be authorized to work in the United States without sponsorship.

The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at (804) 692-7000.

Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.

Contact Information

Name: Human Resources

Phone: 804-692-7000

Email: N/A

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.