Title: Digital Games Manager

State Role Title: Digital Games Manager

Hiring Range: $88,000 to $113,000

Pay Band: UG

Agency: Virginia Lottery

Location: Virginia Lottery

Agency Website: www.valottery.com

Recruitment Type: General Public - G

Job Duties

For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth.

The Virginia Lottery is currently seeking a Digital Games Manager to join our Marketing Department.

This Digital Games Manager is responsible for the development, performance, implementation and execution of Online Games (Online Instant Games and online Draw Games) offered by the Lottery. Working closely with the Strategic Games Manager and Digital Games Coordinator, this position assumes responsibility for the day-to-day management of Online Games and guides each game from strategic planning to tactical execution. This position follows clearly established game development standards and guidelines to ensure 100% accuracy and profit optimization. This position is highly collaborative to ensure accuracy of game design, alignment with marketing efforts, and proper scheduling of game launches. This position serves in a managerial capacity and must perform as a strong manager and coach to the Digital Games Coordinator while providing the guidance and tools to ensure successful launches of online games.

Manages, implements, and communicates digital games plan:
• Works closely with the Strategic Games Manager and vendor partners to develop the game launch schedule and plan for digital games including Online Instant games and online Draw Games.
• Guides each Online Instant Game and online Draw Game from strategic planning to tactical execution in collaboration with the Digital Games Coordinator.
• Establishes and communicates digital game schedules, including all deadlines necessary to ensure all partners meet corresponding deadlines.
• Maintains the game positioning and product vision throughout the entire product lifecycle.
• Maintains effective process for proper development and execution of Online Instant Games and online Draw Games.
• Reviews and approves prize structures, working papers, and game rules for Online Instant Games and online Draw Games to ensure 100% accuracy.
• Coordinates with internal and external partners on any digital games related projects.
• Follows game development standards and guidelines to ensure 100% accuracy of game design.
• Supports the Strategic Games Manager in the analysis of the digital games strategy.

Maintains gaming vendor relationships:
• Maintains strong partnerships with vendors and game studios.
• Collaborates with gaming partners to execute effective and relevant lottery game plans based on agreed upon schedules.

Collects and evaluates game data:
• Analyzes and evaluates Online Instant Game sales data, game attributes, prize structures, price points, product mix, game design, segment appeal.
• Monitors key metrics to measure performance and maximize sales.
• Provides monthly and quarterly reports to include noticeable trends, anomalies or shifts in sales patterns.
• Actively pursues knowledge about Online Instant Games, online Draw Games, and Virginia consumer segments.

Manages and develops Digital Games Coordinator:
• Manages the Digital Games Coordinator while providing guidance and any training necessary to ensure the successful launch of online games.
• Creates and fosters an agile work environment to support rapid change within the Lottery’s policies and guidelines.
• Understands and practices Lottery policies and guidelines and ensures Digital Games Coordinator has a solid understanding of policies and guidelines to successfully achieve goals within those parameters.
• Sets performance objectives and evaluates performance.

Note - This position requires in-office work three days per week including Tuesday and Wednesday.


Minimum Qualifications

• BA/BS from an accredited 4-year college or comparable professional experience.
• A minimum of 4-5 years in product management with preference for gaming experience.
• Product launch or planning experience a must with a proven ability to deliver results required.
• Experience managing others or a team.
• Knowledge in the principles, practices and theory of product development, marketing, and sales.
• Ability to effectively communicate both verbally and in writing with all levels in many different departments within the Lottery and with external stakeholders.
• Ability to work effectively in a collaborative and agile environment.
• Ability to develop and implement annual Online Instant Game and Online Draw Game plans that align with department goals.
• Ability to manage and execute multiple schedules while maintaining significant flexibility with both internal and external groups.
• Ability to analyze sales data and determine trends.
• Knowledge of administration and operations of state lotteries and the lottery industry.
• Ability to develop and maintain product management tools.
• Capable of creating and executing multiple projects with minimal supervision within tight deadlines.
• Experience in all things digital (web, CRM, design, marketing) is a plus.
• Ability to manage and utilize vendors.
• Attention to detail and process driven.

A comparable amount of training and experience may be substituted for the minimum qualifications.

Additional Considerations

Lottery Industry Experience

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

The selected candidate will be required to complete a background investigation.

The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at (804) 692-7000.

Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.

Contact Information

Name: Human Resources

Phone: 804-692-7000

Email: N/A

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.