Title: Assistant Director of Parent Engagement

Position Type: Staff Full-Time

Days Per Week: Monday-Friday

Hours Per Week: 40

VP Area: University Advancement

Department: University Advancement

Position Summary

The Assistant Director of Parent Engagement will work to maintain and enhance parent engagement at Elon University by developing a strategic program engaging parents as partners, advocates and investors. Specifically, the Assistant Director leads the planning and management of Family Weekend, manages the parent and family communication strategy, and coordinates parent events with campus partners.

Benefits of Working at Elon

As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon’s principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in any relevant field of study with minimum 3 years of experience with the following relevant work experience: The ideal candidate will have experience in higher education, parent/alumni and/or constituent relations, volunteer management, public relations, event planning, nonprofit administration and/or related fields.

Preferred Education and Experience

Master's degree in any relevant field of study

Job Duties

• Strategic Leadership 
  • Maintain and enhance parent and family engagement at Elon University. 
  • Develop relationships with and collaborate with campus partners (Admissions, Student Life, University Communications, Athletics, Auxiliary Services, Cultural Programs, etc.) to enrich the Elon experience for parents and families. 
• Operations 
  • Lead the planning and organization of Family Weekend, which includes but is not limited to: designing the registration process, developing a multichannel marketing strategy, creating a schedule of events for Elon families, coordinating with on- and off- campus partners and vendors. 
  • Plan and coordinate on-campus and virtual events for parents in partnership with New Student Programs, the Global Education Center, the Student Professional Development Center, and other campus partners. 
  • Lead parent and grandparent data management efforts to ensure accurate information is in Raiser’s Edge NXT, Elon’s database. 
  • Support Elon University events and projects (Move-In, Commencement Week, etc.) and University Advancement events and projects (Homecoming & Reunion Weekend, regional events, mailing/shipping fulfillment, etc.). 
• Communications and Engagement 
  • Lead the development, implementation and maintenance of a multichannel parent and family communication plan and strategy. 
  • Manage content on Elon’s parent websites and the Elon Parent Facebook page. 
  • Serve as the primary liaison to Elon parents and families by managing the Parent Engagement phone line and email. 
  • Work with the Director of Parent Engagement to coordinate crisis communications and messages to parents with university leaders. 
  • Enhance and implement a strategy to engage parents of underrepresented populations. 
  • Along with University Communications, design parent and family digital assets for use in communications and events. 
  • Provide leadership and guidance to a committee of the Parents Council.