Position Title: Marketing Communications Spec
Employee Classification: Marketing Communications Spec
College/Division: Cooperative Extension Service
Department: 310021-EXTENSN HOME EC PGM UNIT
Internal or External Search: External - Open to all applicants
Location: Remote
Offsite Location (if applicable): Any county within the state of NM
Target Hourly/Salary Rate: Commensurate with education and experience
Appointment Full-time Equivalency: 1.0
Exempt or Non-Exempt: Exempt
Summary: The Center of Innovation for Behavioral Health and Wellbeing (COI) invites you to apply for the position of Marketing Communications Spec. COI address the pressing need to strengthen and expand children’s behavioral health services for families in New Mexico.
Classification Summary:
Under limited supervision, creates marketing and communication programs that effectively describe and promote the divisions services and/or products, including graphics, brochures, fact sheets, digital content, or other promotional materials and/or products. Research and develop content for marketing and communication publications. Responsible for improving and maintaining content to raise brand awareness and monitor metrics to increase engagement.
Classification Standard Duties:
Develop and manage marketing and communication projects. Write or edit, direct the design of, publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. Manage all activities to produce these materials including procurement. May assist in designing and implementing digital media plans and strategies and achieving digital marketing goals and objectives. May coordinate and manage the creation of digital content such as website, blogs, press releases and podcasts, infographics, videos etc. May provide website content strategies, analyze site traffic, and offer actionable recommendations for improvements that will help the School optimize the effectiveness of its digital presence. May be required to leverage analytic tools to provide reporting and insights, track and improve metrics, and influences testing for social media, content marketing, search engine optimization, and social advertising campaigns. Maintain familiarity with all division programs and services and update all communication resources accordingly. Serve as editor for all division marketing and communications projects. Responsible for promoting, updating, and responding to all social media. Develop the content of the divisions website. Monitor information to assure the web site is accurate, timely and in compliance with the needs and interests of various audiences seeking information about the organization. Develop advertising messages and promotional campaigns for the division. Develop tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files, photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department. Uphold the NMSU mission and brand and acts as brand ‘goodwill ambassador' to positively represent and promote NMSU. Performs other miscellaneous duties as assigned.
Required Education, Experience, Certification/License, Equivalency
Required Education:Bachelor's degree in a related field.; Required Experience:Five (5) years of experience directly related to the standard duties as outlined.; Equivalency:None; Required Certification/License:
Knowledge, Skills and Abilities
KNOWLEDGE:Knowledge of theoretical and practical aspects of marketing, advertising and mass communication. Knowledge of research principles, methods, and resources. Knowledge of project management principles, practices, techniques, and tools. Knowledge of communication principles, media, and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes.; SKILLS:Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management, word processing, spreadsheet, and/or presentation software. Basic technical knowledge of HTML and web publishing.; ABILITIES:Ability to balance the create and analytical sides of marketing and the ability to use both data and intuition to inform decisions. Ability to communicate effectively, both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to plan, develop, and coordinate multiple projects and events.
Job Duties and Responsibilities
***POSITION CAN BE LOCATED IN ANY COUNTY IN NM***
***PLEASE NOTE: Applicants must include all relevant work experience with start and end dates (month/year), note whether each position was full- or part-time, and include applicable Graduate Assistant, Student, or Temporary roles.***
Under direct supervision, this role is expected to create, develop, and manage recurring digital marketing campaigns that effectively describe and promote the Center of Innovation’s trainings, events, and service offerings. Plan, create, and publish social media content with the same goal to describe and promote the Center of Innovation, as well as monitor metrics and analyze effectiveness. Plan, develop, and author content for digital monthly newsletters and webpages. Track and evaluate the effectiveness of digital marketing campaigns, social media content, and website content. Assist in the planning and participation of Statewide outreach initiatives, including conferences, campus activities, and other community events. Responsible for note-taking and record-keeping. Performs other miscellaneous duties as assigned.
Preferred Qualifications
Knowledge and skills in the use of digital emailing platforms, digital content creation platforms, and basic web design and publishing. Knowledge of and skills in marketing, advertising, and communication practices. Ability to analyze online metrics and data in order to make informed decisions. Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community. Skill in organizing and utilizing resources and establishing priorities. Ability to communicate effectively, both orally and in writing. Ability to evaluate and edit the content, structure, and format of a range of written materials. Ability to plan, develop, and coordinate multiple projects and events.
Special Requirements of the Position
Department Contact: Priscila Solis, apsolis@nmsu.edu
Contingent Upon Funding: Contingent upon external funding
Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).
Standard Work Schedule: Standard (M-F, 8-5)
If Not a Standard Work Schedule:
Working Conditions and Physical Effort
Environment: Work is normally performed in a typical interior/office work environment.
Physical Effort: No or very limited physical effort required.
Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.
Risk: No or very limited exposure to physical risk.