The Organisation

The United Protestant Association of NSW (UPA) is a values-driven non-profit care organisation serving local communities throughout NSW, with a vision of always ensuring we have “our people by our side”. With a staff compliment of 1400 and a turnover in excess of $100M, UPA delivers high quality aged care services including:

• Residential Aged Care
• Home Care Services
• Retirement Villages

The Opportunity

We are looking for an experienced Marketing & Communications Manager who wants to make a significant impact within a respected, mission-driven aged care organisation. Reporting to the Director, Strategic Projects and Change Management, you will drive the development and execution of innovative marketing and communication strategies to elevate the UPA brand and deepen community engagement. This role is pivotal in strategically shaping and amplifying UPA's voice, brand, and reputation. You will drive impactful marketing and communications initiatives aligned with UPA's strategic objectives and mission, designed to connect with our community, enhance stakeholder engagement, and position UPA as a leader in aged care. 

You will play a lead role in managing and executing all internal and external communications including drafting and scripting for the CEO when requested, overseeing the publication of UPA's quarterly newsletter, and internal engagement through the SharePoint platform. You will also support org-wide change projects through developing and delivering communication strategies to support effective change management. 

In this high-profile role, you will:

• Develop, implement, and evaluate integrated marketing and communications plans aligned with the UPA Strategic Plan and business objectives.
• Lead the development and execution of strategies to build, manage, and maintain a strong, consistent UPA brand identity and positive reputation.
• Develop and execute strategies to manage and enhance UPA's online presence, including website content management, optimisation (SEO/SEM), and social media.
• Oversee the planning, creation, and dissemination of high-quality, engaging, and accurate content for various internal and external channels.
• Develop and implement effective internal communications strategies to ensure staff are informed, engaged, and aligned with organisational messages.
• Provide effective leadership, direction, and support to the Graphic Design Officer.
• Manage the marketing and communications budget, ensuring effective resource allocation and tracking.
• Manage proactive and reactive media relations, including crisis/issues communication as required.

This role may require occasional travel to UPA sites across NSW in order to undertake the duties of their role.

We are also willing to invest in training and offer you all the support you might need in order to succeed in your role. 

What you bring  

This role will suit you if you are an energetic, enthusiastic marketing professional who is either currently in a leadership role or ready to take the next step in your career. You are capable and able to apply your expertise to mould and grow the marketing and communications portfolio, set strategy and elevate UPA's brand to the next level. 

Essential:

• Tertiary qualification in Marketing, Communications, Public Relations, Journalism, or a related discipline.
• Proven experience in a marketing and communications role, demonstrating strong strategic capability and hands-on execution.
• Demonstrated success in developing, implementing, and evaluating integrated marketing and communication strategies that achieve organisational objectives, including experience in reputation and issues management.
• Strong expertise in digital marketing, including website management (CMS), SEO/SEM, social media strategy and channel management (especially LinkedIn), and digital analytics.
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling, and audience-appropriate content for diverse platforms.
• Proven ability to build and maintain effective working relationships with diverse internal and external stakeholders.
• Excellent project management, organisational, and time management skills, with a proven ability to manage multiple competing priorities, budgets, and deadlines effectively.
• Experience in leading and managing staff or providing significant guidance/mentorship.
• High level of computer literacy, including Microsoft Office suite and familiarity with marketing software.
• Self-motivated with the ability to work autonomously, take initiative, and demonstrate a proactive, solutions-focused approach.

Desirable:

• Experience within the aged care, health, community services, or not-for-profit sector.
• Direct experience in crisis communications and managing media relations in sensitive environments.
• Knowledge of media relations principles and practices.
• Experience developing and executing internal communications plans.
• Experience in managing external agency and vendor relationships.

Benefits and perks 

• Competitive remuneration including eligibility for not-for-profit salary packaging options for permanent employees (up to $15,900 living expenses and $2,650 entertainment benefits, tax free) 
• Access to a Wellness Program 
• Employee Assistance Program
• Up to $500 retention bonus for permanent appointments
• Support provided for your ongoing AHPRA registration requirements (including payment of annual fees) 
• Platinum Member of the Australian College of Nursing
• Supportive and friendly work environment 
• Work/life balance and flexible working arrangements available 
• Workplace education and support provided 
• Opportunity to make a real difference to your community and the lives of those in need 

Pre-employment screening

The successful candidate is required to have completed/have a willingness to undertake the following:- 

• Vaccinated in accordance with UPA’s Immunisation and Vaccination Policy. (including proof of the required doses of a TGA approved COVID-19 vaccine and annual influenza) 
• Undertake a National Criminal History Check 
• Pre-Employment Medical Assessment 

Appointment is subject to satisfactory of all pre-employment checks.   

Interested 
Simply click on the ‘apply now’ button and submit your cover letter and resume for consideration.  For a confidential discussion or to obtain a copy of the position description, please contact the UPA Talent Team at recruitment@upa.org.au.  

To find out more about UPA of NSW, we invite you to visit our website at www.upa.org.au.    

We welcome applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, the LGBTQIA+ community, veterans, refugees and people with disability. If we can make some adjustments to our recruitment/interview process to better enable you to shine, please contact the UPA’s Talent Team at recruitment@upa.org.au.