Working Title: Assistant Director of Enrollment Marketing

State Role Title: Public Relations and Marketing Specialist IV

Position Type: Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Marketing and Strategic Communications

Department: 100806 VP Marketing and Strategic Communications

Pay Band: 5

Pay Rate: Pay Range

Specify Range or Amount: $58,000 - $62,000 

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 06/06/2026

About JMU:

At James Madison University (JMU), we’re more than just a publicly funded institution — we’re a vibrant, welcoming community located on a stunning campus where innovation, collaboration, and personal growth thrive. Our mission is to prepare students for a bright future, and we believe that starts with supporting the people who make it all possible: our employees.

Why Work at JMU?
We offer a comprehensive benefits package designed to support your professional journey and personal wellbeing:
• Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

At JMU, we believe in Being the Change — and that starts with creating an environment where you can grow, contribute meaningfully, and feel supported every step of the way.

Discover what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

The Assistant Director of Enrollment Marketing is a versatile storyteller who identifies and captures compelling student, faculty, and alumni stories, building strong campus relationships to ensure representation of the full JMU experience. This role creates written content and supporting assets for multiple mediums, including web, print, email, social platforms, and video, working closely with designers, videographers, and digital specialists so the marketing team can efficiently execute campaigns and highlight JMU’s programs and student experiences.

Duties and Responsibilities:

• Identify and capture compelling student, faculty and alumni stories that support recruitment and elevate the JMU experience.
• Write and edit engaging enrollment marketing content across web, email, print and social media platforms.
• Conduct interviews and build relationships with students, faculty and campus partners to uncover authentic stories and experiences.
• Create strategic, audience-focused messaging that aligns with enrollment goals and brand priorities.
• Collaborate with designers, photographers, videographers and digital teams to execute integrated marketing campaigns.
• Develop and maintain enrollment web content and ensure messaging consistency across platforms
• Recommend innovative content ideas, storytelling approaches and creative strategies to improve engagement.
• Manage multiple projects, timelines and deliverables while ensuring quality and accuracy with minimal supervision.

Qualifications:

Required:

• Experience in marketing, communications, digital media, or content strategy required, providing expertise in story development, multimedia asset management, and digital engagement.
• Experience in higher education, enrollment marketing, or mission-driven organizations preferred, with familiarity in audience-focused content creation.
• Strong storytelling instincts; ability to identify and develop compelling student, faculty, and alumni narratives.
• Advanced writing skills for concise and mid-length content, including student and faculty profiles, news headlines, video scripts, etc.
• Experience with writing-focused content creation across multiple platforms (print and digital).
• Comfort conducting interviews and engaging with students, faculty, and alumni to gather content and insights.
• Comfort gathering, organizing, and preparing content for web publishing and multi-channel use.
• Familiarity with digital platforms, social media trends, and web content best practices.
• Creative problem-solving and strategic thinking to recommend content approaches aligned with enrollment goals.
• Strong organizational skills to manage multiple content pipelines and coordinate assets across stakeholders.
• Ability to collaborate and build strong relationships across campus to identify stories and ensure representation of all experiences.
• Self-motivated and able to work independently with minimal supervision to achieve strategic objectives.

Additional Consideration:

• Basic multimedia editing knowledge a plus (video, photo, web or graphics)

Additional Posting Information:

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.