Sponsorship Specialist - Brand & Customer Experience
- Permanent Role
- Brisbane Location
About the role:
Contribute to strengthening and differentiating Suncorp's portfolio of brands through innovative external sponsor partnerships and engagement strategies that support the business by delivering:
- Reach and exposure in priority markets, brand consideration, appeal and competitor differentiation.
- Attract and deepen relationships through integrated brand engagement and experiences.
More specifically, you will:
- Contribute to commercial outcomes through strong brand alignment to the sponsorship portfolio.
- Support the optimal leverage of the sponsorship portfolio through operational excellence in innovation, planning, delivery and measurement.
- Assist in managing the day-to-day operations of sponsorships and third-party partners, agencies and suppliers to deliver sponsorship programs.
- Lead on the portfolio's ticketing and hospitality program and delivery across a wide stakeholder group.
- Drive strong working relationships with marketing peers, internal stakeholders and partners.
- Maintain a deep understanding of brand and customer needs, behaviours, interests for priority segments, connecting with customers where they are most engaged and passionate.
- Implement contractual benefits for all key sponsorship assets.
- Assist to plan, brief, develop and execute sponsorship leverage campaigns across paid, owned and earned channels.
- Influence marketing stakeholders to deliver market-leading sponsorship and leverage programs and experiences in alignment with the brand propositions and campaigns
- Assist with planning and activation across sponsorship partners/ third-party providers, media and events (including event response) where required.
- Demonstrate test and learn methodologies with a commitment to effective measurement and program optimisation.
- Assist in the reporting on sponsorship campaign results, ROI and share learnings with the wider marketing team.
- Leverage internal and external research, competitive and industry intelligence to ensure activities are current, fluid and two-way with customers/ communities.
- Assist where required in the continuous review of sponsorship strategy to identify synergies, gaps, overlaps and divestment strategies (in line with supporting brands to keep, get and grow customers).
- Support on commercial negotiations with external partners to secure opportunities at fair value and relevant benefits, while maintaining a strong positive reputation for the business.
- Contribute when required to written/verbal sponsorship strategies to stakeholders and senior management.
- Contribute to the management of sponsorship budgets, invoice processing and monthly forecasting to deliver target cost base.
- Adhere to and execute robust program governance – legal, data, brand alignment, risk etc.
- Respond to internal and external sponsorship requests.
- Role model the Suncorp Behaviours and Code of Conduct.
About You:
- Degree in Marketing or equivalent
- Preferred 5 years+ marketing experience in a similar environment with a focus on marketing, sponsorship and customer engagement strategies.
- Background in sponsorship portfolio management.
- Extensive experience in building and deploying sponsorship, communications and media activation strategies.
- Experience managing brand activations and ticketing programs.
Key Capabilities:
- Effective communication, consulting and relationship management skills
- Commercial acumen and results focused to drive business value
- Strong planning, conceptual thinking skills, problem-solving and analytical skills
- Development of business cases demonstrating ROI
- Proven ability to initiate and manage change, as well as drive innovation
- Ability to request, understand and interpret marketing data to identify opportunities and threats
- Ability to manage a portfolio budget and forecasting
- Ticket management
- Level of negotiation skills (preferred)
- Planning, organising and attention to detail
- Leadership and teamwork.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits | Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.
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Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time