Digital Marketing Specialist
- Permanent Role
- Location Sydney, Melbourne, or Brisbane
Are you passionate about performance digital marketing and ready to make a measurable impact? Join our Brand & Customer Experience team as a Digital Marketing Specialist and help drive growth, profitability, and customer engagement across our digital media.
About the Role:
As a Digital Marketing Specialist, you will be responsible for executing, measuring, and optimising performance digital marketing campaigns across Google Search, programmatic, and social media platforms. Your work will directly contribute towards achieving key metrics such as optimised conversion rates, ROI, and customer acquisition.
You will:
- Optimise and mange sophisticated paid search strategies considering the changing search landscape and changing customer paths to purchase.
- Develop and implement data-led digital performance media strategies to optimise conversion rates and minimise cost per acquisition across Search, Programmatic and Social
- Manage the execution of the Always-On lower-funnel paid media strategy.
- Provide subject matter expertise across all digital media channels.
- Monitor and analyse campaign performance, delivering insights and actionable recommendations.
- Accurately manage campaign budgets and financial reporting.
- Oversee tracking and reconciliation of performance investment activities.
- Collaborate with partners to monitor trends and test emerging capabilities.
- Advocate for digital media testing and experimentation best practices.
- Monitor competitor activity to identify market share opportunities.
- Ensure digital campaigns align with broader marketing strategies and business goals.
About You:
- Tertiary Degree in Business or Marketing (desired).
- 5+ years marketing experience in a similar environment (client or agency side).
- Proven experience executing digital media campaigns – SEM, Display, and Social.
- Strategic experience using 1st party data to connect customer experiences across digital channels.
- Experience with Adobe & Google Marketing Products (Analytics – AA/GA, Campaign Manager, SA360, DV360).
Technical Competencies:
- Agency/Consultancy experience (advantageous).
- Expertise in digital performance media programs.
- Strategic planning skills to drive business benefit.
- Strong understanding of marketing technology and ad serving platforms.
- Ability to forecast digital trends and developments.
- Proficiency in digital analytics, attribution, and data-driven strategies.
- Effective communication and consulting skills.
- High attention to detail and quality orientation.
- Strong relationship and influencing skills.
- A test-and-learn mindset.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits | Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.
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Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time