Performance Marketing Analytics Manager
- Permanent Role
- Location Sydney, Melbourne, or Brisbane
About the role:
We are seeking a data-driven, commercially minded Performance Marketing Analytics Manager to support the team performance culture by leading measurement, analysis and optimisation across campaigns. You will play a pivotal roles in driving performance marketing effectiveness by delivering actionable insights, creating an analytics technology strategy and roadmap, and bringing all capability in-house.
More specifically, you will:
Management:
- Management of 2x roles
- Mentor and guide junior staff or team members.
- Create an insights culture that informs the digital and customer marketing managers with crucial information for the success of campaigns
- Creation of a performance driven mindset within the Digital & Customer Marketing team by understanding, reporting and tracking on business targets and team KPIs
- Governing marketing analytics data to ensure it is an accurate representation of the insights generated.
Technology
- In conjunction with Martech Manager, create an Analytics technology roadmap and manage the successful implementation
- Automate and streamline reporting processes, bringing the capability in-house for efficiency and speed.
- Vendor management of the partners that fall within the analytics scope
Campaign reporting
- Lead the development, implementation, and management of marketing analytics frameworks and reporting dashboards.
- Key stakeholders such as the Digital and Customer 1-1 teams will create the pipeline of analytics requests for the Analytics team. It will be the Manager, Marketing Analytics role to provide support on prioritisation, efficiencies and the analytics framework to deliver.
- Analyse marketing campaign data to assess effectiveness and identify opportunities for improvement.
- Provide regular reports and presentations to senior leadership with insights and recommendations.
- Collaborate with Digital, Customer and Brand marketing to align analytics with business goals.
- Support budget planning and allocation decisions through data-driven insights
- Deliver insights to marketing leadership team on campaign and channel performance
- Support the strategic planning with forecasting modeling and scenario analysis
- Support the development and tracking of Digital and Customer Marketing scorecards and KPIs
- Develop and maintenance of dashboards to track KPIs
- Understand customer segmentation models and predictive analytics to enhance targeting strategies collaborating with the centralised Data, Reporting & Analytics teams.
- Support development of attribution model frameworks across Digital and Customer to foster omnichannel experiences.
About You:
- Bachelor’s degree in marketing, Statistics, Data Science, Business, or a related field; master’s degree preferred
- 5+ years of experience in marketing analytics, digital analytics, or a related role.
- Expertise in performance marketing
- Expertise in both customer 1-1 (email, onsite) and paid media (SEM, social, digital display) technology and campaigns
- Expert in analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, SQL, and Excel in terms of their usage, architecture and how to ensure we get the most value from our platforms
- Expertise in running an in-house analytics function
- SalesForce Data and Marketing Cloud knowledge
Key Capabilities:
- Advanced understanding of marketing channels including digital, social, email, and offline campaigns.
- Expert analytical mindset with the ability to translate complex data into clear, actionable business insights.
- Exceptional communication and presentation skills.
- Ability to manage multiple projects and collaborate cross-functionally.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits | Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.
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Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time