Closing Date: Tuesday, 9th September 2025 (EOD)

Position Description:  Position Description - Digital Optimisation and Personalisation Manager.pdf

Bendigo Bank exists to feed into the prosperity of our customers and community. We know that as a bank we will only be successful if we focus first on the success of our customers, our people, communities, partners, suppliers, and shareholders.

Our Brand, Marketing and Communications (BMC) division are a dynamic and collaborative group, responsible for shaping the brand and driving growth across Bendigo Bank. We are data-driven and customer-centric, constantly innovating to enhance customer experience and build strong brand loyalty. We thrive on creativity, collaboration, and a results-oriented approach.

Our Digital Communications team within the Digital Marketing Centre of Excellence are proactively driving innovation in our marketing channels, leveraging technology and data-driven insights to create digital experiences that connect with our customers. A close-knit team, passionate about delivering exceptional digital experiences and driving business results. We're looking for someone who is equally passionate about data driven experimentation, personalisation, digital experiences and leadership.

We currently have a brand-new full-time position for a Digital Optimisation and Personalisation Manager to lead our Conversion Rate Optimisation (CRO) and UX teams. Leading a small team of subject matter experts, you’ll be comfortable navigating change and working in an agile environment. Your experience in large complex organisations, ideally in highly regulated environments, can be combined with your technical knowledge of how to personalise customer journeys and experiment – driving continuous improvement to the customer experience. An impactful leadership role where you will help shape the future of digital marketing.

This role can be based in Melbourne, Adelaide, Bendigo, or Sydney. We offer flexible work options that put our people first, and a hybrid model with a minimum requirement of 60% of your time per week in the office.

As Digital Optimisation and personalistion Manager you’ll get to

• Lead and mentor the CRO and UX teams, fostering a culture of innovation and continuous improvement
• Guide the development and implementation of A/B and other testing strategies, personalisation initiatives and other optimisation techniques across Bendigo Bank's digital marketing channels
• Effectively manage and prioritise multiple projects and initiatives simultaneously, using agile methodologies
• Develop and implement data-driven strategies to optimise customer journey and increase conversion rate
• Build strong relationships with key stakeholders across the organisation, effectively communicating team progress and achievements
• Champion a mobile-first approach, ensuring digital content is engaging, accessible and optimized for all devices
• Lead through change, adapting to evolving digital trends and technologies

What you’ll bring to the role

• Demonstrated previous experience in a digital marketing team ideally in a highly regulated industry
• Proven experience leading and developing high-performing teams
• In-depth knowledge of Conversion Rate Optimisation (CRO), digital personalisation, customer jouney mapping, UX, data analytics, and current digital marketing trends
• Comprehensive knowledge of web design standards, usability, accessibility, and rich media
• Hands-on experience with website and analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (Optimizely or similar)
• Excellent communication and stakeholder management skills

Please note

All internal candidates are required to notify their immediate leader when applying for a new career opportunity and you will be asked to acknowledge you have done so upon submission of your application.

Please contact the Senior Talent Acquisition Advisor for a confidential chat about the role.

Cat Johnson

cat.johnson@bendigoadelaide.com.au

For more information, check out the Application Process for Internal Candidates.