Job no: 0053051
Location: Parkville
Role type: Full-time; Fixed term till November 2025
Department/School: Advancement, Communications and Marketing
Salary: UOM 6 - $96,459- $104,413 p.a. plus 17% super
- Further your experience in social media in an exciting, rewarding work environment
- Join a collaborative team that fosters innovation, teamwork, high achievement and continuous improvement
- 17% super, generous discounts on courses for employees and family members
About the Role
As the Social Media Coordinator (China), you will work with stakeholders across the China office and the University under the direction of the Social Media Lead (Organic Channels), to effectively coordinate and moderate the Chinese social media function to communicate with both broad and targeted audiences on Weibo, WeChat, Douyin and Red and other Chinese social media channels as required.
Your responsibilities will include:
- Contribute to the success of integrated marketing and communications campaigns working with colleagues across Communications and Marketing including media, advertising, events, content, multimedia to support our objectives across teaching & learning, research and student recruitment.
- Produce video content for social media through storyboarding, filming and editing.
- Develop and maintain a cohort of Chinese social media student ambassadors.
- Support key relevant days of significance in the yearly calendar (i.e. Lunar New Year, Mid-Autumn Moon festival) .
Who We Are Looking For
We are seeking a motivated self-starter with high attention to detail who can operate with independence in an ambiguous, rapidly changing operating environment and has experience in stakeholder engagement and reputation management. You will strive off creativity and can effectively challenge the status quo to deliver to effective business outcomes. You can successfully build and maintain durable rapport with various stakeholders from all diverse areas. You will enthusiastically work to a high ethical standard and can constitute professionalism and confidentiality at all times.
You will also have:
- Some work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training
- Fluent in Chinese written and verbal communications
- Strong experience in content production for social media, with the ability to work independently to coordinate, film and execute videos end to end with a high level of autonomy.
- Demonstrated experience in managing Chinese social media channels
For further information regarding responsibilities and requirements, please refer to the attached PD.
This position requires the incumbent to hold a current and valid Working with Children Check to ensure the University provides a safe environment for everyone.
Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.
Your new team – Advancement, Communications and Marketing
The Vice-President (Advancement, Communications and Marketing) leads the Advancement, Communications and Marketing team. Advancement works with colleagues across the University and its affiliates to facilitate mutually beneficial relationships between the University and its alumni, friends and benefactors. Communications and Marketing formulates and leads strategies in support of the University of Melbourne’s overarching strategic plan, Advancing Melbourne.
What We Offer You!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits, including generous leave provisions, salary packaging, health and well-being services and discounts on graduate courses. For more information, check out our benefits page!
About the University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.
Be Yourself
We value the unique backgrounds, experiences and contributions that each person brings to our community. For more information, please visit our Diversity and Inclusion page.
We encourage and welcome applicants from diverse backgrounds.
We are dedicated to ensuring barrier-free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact us at hr-talent@unimelb.edu.au.
Aboriginal and Torres Strait Islander Applicants
We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.
We recognise that reconciliation is central to our purpose. For more information, please visit our Reconciliation page.
Join Us!
If you feel this role is right for you, please apply with the following documents:
- Cover Letter outlining your interest and experience
Please note that you are not required to respond to the selection criteria in the Position Description.
Position Description
