Position Overview

The Head of Analytics and Digital Marketing is a senior leadership role responsible for driving data-driven marketing strategies and overseeing the complete digital marketing ecosystem. This position combines strategic oversight of customer data platforms, advanced analytics infrastructure, comprehensive digital marketing operations, and integrated marketing planning to optimise customer engagement and business growth.

** This opportunity is a 7 month parental leave contract**

Key Responsibilities

Customer & Marketing Technology

• Lead the strategy, implementation, and optimisation of Customer Data Platforms (CDPs) to create unified customer profiles and enable personalised experiences
• Oversee marketing automation systems and workflows to drive customer lifecycle engagement
• Direct personalisation initiatives across all digital touchpoints to maximise conversion and retention
• Ensure seamless integration between customer data systems and marketing execution platforms
• Drive innovation in marketing technology adoption, including AI/ML implementation and emerging channel opportunities

Analytics, Data Science & Web Analytics

• Drive comprehensive data science initiatives including predictive modelling, customer lifetime value analysis, and advanced segmentation strategies
• Build forecasting frameworks to predict customer behaviour, market trends, and campaign performance across all channels
• Develop profitability frameworks and models to optimise marketing spend allocation and maximise return on investment
• Establish comprehensive KPI frameworks and performance measurement systems across all marketing functions
• Oversee web analytics implementation and optimisation across all digital properties to maximise conversion insights
• Lead Google Analytics infrastructure and advanced tracking implementations for comprehensive customer journey analysis
• Manage Google Cloud Platform data services including BigQuery for large-scale data processing and analysis
• Direct business intelligence initiatives using Looker, Tableau, and other visualisation platforms to deliver actionable insights
• Establish robust data governance frameworks ensuring data quality and accessibility across marketing operations
• Drive experimentation frameworks and A/B testing methodologies to optimise marketing performance

Strategic Marketing Planning & Integration

• Lead holistic marketing planning function that coordinates strategies across digital marketing, analytics, and in-house CRM teams
• Develop integrated campaign strategies that align digital marketing initiatives with CRM programmes and customer retention efforts
• Oversee cross-functional planning processes to ensure cohesive customer experiences across all touchpoints
• Drive strategic alignment between acquisition, retention, and lifecycle marketing initiatives
• Establish planning frameworks and governance structures for coordinated marketing execution

Digital Marketing Operations

• Lead comprehensive in-house digital marketing capabilities covering the full spectrum of paid media channels
• Manage end-to-end media buying operations across all digital publishers and advertising platforms
• Oversee product feed management and optimisation across shopping channels, comparison sites, and programmatic platforms
• Direct feed automation, data quality, and catalogue management to ensure accurate product representation across all channels
• Manage strategic technology partnerships, vendor relationships, and contract negotiations across the marketing technology stack
• Direct campaign strategy, execution, and optimisation across search, social, display, video, and emerging digital channels

Budget & Resource Management

• Oversee substantial marketing technology and media buying budgets, ensuring optimal allocation and value.
• Manage resource planning and budget forecasting across all marketing functions
• Drive cost optimisation initiatives whilst maintaining performance standards
• Establish budget governance and approval processes across the marketing organisation

Strategic Leadership & Stakeholder Management

• Develop and execute integrated digital marketing and analytics strategies aligned with business objectives
• Present strategic insights and performance updates to board and executive leadership
• Translate complex analytics and data science findings into actionable business recommendations for non-technical audiences
• Build and lead high-performing teams across data science, web analytics, digital marketing, and strategic planning disciplines
• Drive talent development, hiring strategy, and career progression across all functions
• Foster a data-driven culture throughout the marketing organisation and broader business
• Manage key stakeholder relationships and communicate marketing performance across the organisation

Required Qualifications

• Extensive experience in senior marketing analytics or digital marketing leadership roles with substantial budget responsibility
• Deep expertise in customer data platforms, marketing automation, and personalisation technologies
• Strong background in data science methodologies, forecasting, and profitability modelling
• Proven experience with Google Cloud Platform and business intelligence tools
• Comprehensive knowledge of digital advertising ecosystem, programmatic buying, and media operations
• Experience in product feed management and catalogue optimisation across multiple channels
• Strong understanding of data privacy regulations and compliance frameworks
• Demonstrated success in strategic planning, stakeholder management, and cross-functional team coordination
• Proven track record in vendor management, contract negotiation, and technology partnership development
• Strong leadership experience building and scaling technical marketing teams with focus on talent development
• Excellent communication skills with ability to present complex data insights to executive audiences