Customer Lifecycle Marketing Manager
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Job no: 980854
Work type: Full-time
Location: Perth
Categories: Marketing
Exciting Opportunity: Customer Lifecycle Marketing Manager - join our dynamic marketing team!
We’re on the lookout for a driven, talented and passionate lifecycle marketing guru to join our dynamic Marketing team. If you’re equally at home working inside a CRM as you are analysing spreadsheets of data, or planning & implementing omni-channel marketing campaigns we want to hear from you.
About Us:
Seven West Media (SWM) is not only the top news, sports, and entertainment brand in WA, we are a group of diverse, creative, and inclusive team members that love what we do. We get to connect with millions of Western Australians every day and we comprise of brands including The West Australian, thewest.com.au, West Regional Newspapers, The Nightly, The Sunday Times, PerthNow, Channel Seven, 7plus, and thegame.com.au.
What You’ll Be Doing:
In this role you’ll report directly to the Head of Acquisition & Retention. You’ll play a fundamental role in implementing our growth plans and will be responsible for owning the end-to-end customer lifecycle, guiding on strategies that deliver results-driven omnichannel marketing campaigns and experiences, as well as being the go-to expert for our CRM (Salesforce Marketing Cloud).
Key Responsibilities:
- The primary owner of Salesforce Marketing Cloud, Data Cloud and Personalisation within the Marketing team, and a key platform owner in the business.
- Own & champion customer lifecycle strategies & tactics, from planning and ideation through to delivery.
- Build & execute targeted marketing campaigns and journeys within Salesforce Marketing Cloud, including Email, SMS and push notifications.
- Monitor, analyse and report on campaign performance, and provide insights and recommendations on how to optimise marketing & communication activities.
- Lead key lifecycle marketing activity including identifying user insights, building dynamic audience segments & reporting on user engagement with our brands, products, and applications.
- Support the team to deliver campaigns & initiatives that meet the business’ KPIs and objectives across multiple brands, mastheads, and applications.
What You’ll Bring:
- Bachelor's degree in digital marketing, communications, or related field preferred
- Minimum 3-5 years of experience in a digital marketing role or similar
- Experience with Salesforce Marketing Cloud Engagement, Data Cloud and Personalization
- A working understanding of one or more of HTML, CSS, AMPscript and SQL is highly desirable.
Why You’ll Love Working Here?
- Work with Western Australia’s leading media company on some of the biggest brands in the state
- Perks Galore: Salary sacrifice, paid parental leave, and an employee perks program, onsite gym, free parking.
- Work Perks program offering discounts on some of the most iconic brands—just for being part of the team!
- Exciting opportunities for personal growth in a dynamic and fast-paced business.
Click 'Apply Now' to submit your resume. Please note, only applicants with valid Australian work rights will be considered.
Seven West Media is an equal opportunity employer committed to fostering diversity and inclusion. SWM does not accept any unsolicited agency resumes and will not be responsible for any fees related to unsolicited resumes.
Advertised: W. Australia Standard Time
Applications close: W. Australia Standard Time
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