Your Impact

As General Manager of Marketing, you’ll play a pivotal role in shaping how our brands connect with New Zealanders. From strategy to execution, you’ll lead the charge across portfolio growth, innovation and brand experience. You’ll be a critical voice at the leadership table, guiding commercial and creative decisions that influence not just our brands but our business performance, our customers and consumers – as well as our people and culture.

Key Responsibilities

• Lead and inspire a high-performing team while fostering a culture of ownership, accountability and creativity.
• Develop and drive portfolio strategies that fuel long-term growth across the multi-beverage portfolio.
• Oversee campaign execution across digital, traditional and experiential marketing channels.
• Own the go-to-market strategy for innovation and emerging category trends.
• Build strong, collaborative partnerships with agencies, suppliers and key customers.
• Manage marketing budgets and Direct Marketing Investments ensuring spend delivers strong commercial returns.
• Contribute As a key member of the NZ Leadership Team, you’ll be influencing strategy with commercial insight and bold thinking to drive business performance.

About You

• You have over 10+ years of marketing experience in FMCG and you know what it takes to move from strategy to shelf.
• You’ve led senior teams, worked cross-functionally and thrive in dynamic, fast-paced environments.
• You balance commercial acumen with creative instinct; confident using data to guide decisions, while also trusting your experience to make bold brand calls
• You bring a composed presence, communicate with conviction and consistently anticipate what’s next.
• You care deeply about your team’s growth and are known for bringing the best out in others.
• You’re a natural connector - internally and externally - with a knack for influencing at all levels.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.