Area Sales Manager – West Coast (32 hours per week)

Your Impact

As the Area Sales Manager – West Coast, you will be the local face of Asahi Beverages across Grocery, Licensed Venues, and Route channels, representing our total portfolio of alcoholic and non-alcoholic brands. In this diverse, field-based role, you’ll manage customer relationships, deliver commercial execution, and drive brand presence across your region. Covering a broad customer base, your focus will be on delivering volume, distribution, and promotional compliance across all channels, making a real impact in one of New Zealand’s most unique regions.

This is a part-time (32-hour per week) position offering flexibility, autonomy, and the opportunity to work across a broad customer landscape. Regular travel throughout the West Coast region is required to support in-market execution and customer engagement.

We are looking for a super star that has a success driven attitude but is looking for a work/lifestyle balance.  These hours are negotiable for the right candidate.

Key Responsibilities

• Manage a customer base spanning Grocery, Route, and Licensed Venues to deliver sales, distribution, and brand presence across our total beverage portfolio.
• Execute customer, trade, and shopper strategies that align with national channel plans and local opportunities.
• Develop strong, long-term relationships with both new and existing customers through tailored commercial solutions.
• Implement promotional activities and ensure full compliance with pricing, merchandising, and product visibility standards.
• Identify and act on new business opportunities through market insights, competitor activity, and customer feedback.
• Deliver best-in-class service, product education, and support across all accounts.
• Maintain accurate call records, customer data, and territory plans via CRM tools.
• Champion our brands through in-store activations, events, and tastings, ensuring standout execution and consumer engagement.

About You

You’re a results-driven and adaptable sales professional with the ability to work across varied customer types. You’ll bring:

• Proven experience in FMCG, liquor, or hospitality sales—ideally across multiple channels such as Grocery, Route, or On-Premise.
• Strong commercial acumen with a track record of delivering results.
• Excellent communication and relationship-building skills across a diverse customer base.
• Confidence to work independently, manage your time effectively, and stay aligned with team goals.
• A proactive, solution-oriented mindset and passion for customer service.
• A full driver’s licence and flexibility to travel regularly throughout the West Coast region.

Why Asahi Beverages?

Asahi Beverages is one of New Zealand’s leading beverage companies, home to some of the country’s most iconic brands including Asahi Super Dry, Peroni, Long White, Major Major, Lipton Iced Tea, and Charlie’s Juices. We are committed to performance with purpose—offering rewarding career paths, development opportunities, and a culture built on collaboration and respect.

This part-time (32 hours/week) opportunity reflects our commitment to providing meaningful, flexible roles that suit different lifestyles. Enjoy great benefits such as product discounts, wellness programs, learning and development pathways, and being part of a company that’s passionate about sustainability, innovation, and giving back to the communities we serve.

We are a Circle Back Initiative employer and commit to responding to all applicants.