Your Impact

As Shopper Marketing Manager – Independent Grocery & Sponsorship, you’ll lead the development and execution of annual activation and go-to-market plans across our independent retail partners. Acting as the key link between marketing and sales, you’ll ensure alignment and in-store success. You’ll also drive the planning and activation of sponsorship opportunities across non-alcohol channels, collaborating closely with the broader Shopper Marketing team to deliver compelling retail executions.

Key Accountabilities:

• Own the creation and rollout of the annual activation calendar for Independent Grocery
• Develop go-to-market strategies that connect brand plans with retail execution
• Partner with Sales and Marketing to ensure alignment of commercial programs
• Lead the planning and ideation of sponsorship activity across non-alcohol portfolios
• Collaborate with Shopper Marketing Managers to activate sponsorships at retail
• Identify opportunities to amplify brand presence and drive conversion in-store
• Ensure best-in-class execution across independent retail channels

About you

• Proven marketing experience in FMCG
• Strong commercial understanding and experience including insight into competitor and retailer strategies and activity.
• Expertise in designing and implementing go to market plans
• Well-developed commercial skills
• Excellent presentation skills
• Solid negotiation skills