Internal Careers

Coffee Brand and Sales Ambassador | New Road Coffee | Melbourne, VIC | Full Time

Your Impact

This is a unique opportunity to sit at the intersection of coffee expertise, customer success, and commercial sales. As our Coffee Sales & Support Expert for New Road Coffee, you will be the driving force behind how we grow, onboard, and retain our Away From Home and On Premise customer base across Victoria.

You will spend most of your time on the road visiting customers across the full state, partnering with our sales teams to convert coffee opportunities, guiding new customers through onboarding, and making sure our existing customers are getting the most out of the New Road offering. You will also play a key internal role, building coffee knowledge and capability within our wider sales teams.

Key Accountabilities:

• Partner with Field Sales, Key Accounts, and On Premise teams to identify, validate, and convert coffee leads
• Represent the full New Road value proposition to prospective customers including product range, service model, and equipment offering
• Advise commercial teams on pricing, package inclusions, and the competitive advantages of New Road vs other coffee brands
• Support the closing of coffee deals across both individual and group accounts

• Guide newly signed customers through the full onboarding process in line with agreed timelines
• Coordinate machinery installation with suppliers and ensure customers are scheduled for ongoing technical support
• Manage relationships across suppliers, customers, and internal Asahi teams to ensure SLAs are met

• Keep existing customers engaged with new products, coffee education, barista training, and technical support opportunities
• Deliver and coordinate online and in-person training for customers, including coaching Train the Trainers within customer businesses
• Ensure customers are actively using the digital learning programme following onboarding

• Deliver ongoing coffee capability training for the Away From Home and On Premise sales teams
• Share market and industry knowledge to help the broader commercial team identify and target the right customers

About You

We are looking for someone who genuinely loves coffee and can bring both the expertise and the energy to represent New Road in the field. You do not need to have done this exact role before, but you will need to demonstrate a solid foundation in both coffee and customer-facing work.

You will bring:

• Meaningful coffee industry experience, whether as a barista, coffee trainer, roaster, or similar spanning a few years or more
• Experience supporting or working alongside a sales team in a B2B or hospitality-facing environment
• A strong ability to manage diverse stakeholder relationships, from new business conversations through to resolving technical issues
• Confidence on the road, covering all of Victoria with a journey-based schedule
• Solid troubleshooting skills and the ability to think on your feet across a wide range of customer situations
• Strong communication skills with the ability to engage at all levels, from cafe owners to group account decision makers

It would be a bonus if you have:

• Experience with coffee machinery installation, maintenance, or technical support
• Background in territory or account management
• Experience training others including group or multi-site accounts

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.