Internal Careers

Your Impact

Lead the national field sales and distributor strategy and transformation program across Asahi’s Away From Home channel, driving sustainable growth, market leadership and commercial performance. This is a highly strategic leadership role, balancing long-term planning with disciplined execution across a diverse customer base including Retail State, Distributors, Petrol & Convenience and RECA

Key Accountabilities:

• Set and deliver national field sales and distributor strategy across AFH
• Own end-to-end commercial performance including P&L, volume, revenue and profit
• Lead state sales teams to develop and execute short and long-term sales plans
• Build strong customer partnerships and drive growth across contracted and new customers
• Drive customer acquisition strategy and strengthen retention across the channel
• Partner cross-functionally (Marketing, Category, RGM) to deliver category and portfolio growth
• Lead forecasting and ensure delivery against key financial targets (NSV, GCSC)
• Uplift capability and embed a high-performance, accountable sales culture
• Lead, coach and develop a large national sales team (150+ team, multiple leaders)
• Drive continuous improvement, productivity and organisational effectiveness

About You:

• 10+ years’ experience in senior commercial or sales leadership within FMCG
• Proven ability to lead large, geographically dispersed sales teams
• Strong commercial acumen with experience managing a national P&L
• Track record of delivering growth through customer strategy and execution
• Highly developed stakeholder management and influencing skills
• Strong analytical capability with the ability to turn insights into results
• Experience in alcohol, beverages or coffee highly regarded
• Comfortable operating in a fast-paced, complex and matrixed environment