The Position 

Drive the market and supporter research strategy & implementation for World Vision Australia. This role is pivotal in helping us understand, engage and service our supporters, donors, and wider community.

The role will lead the design and execution of both market and supporter research initiatives, including a multi-channel Voice of Supporter programs aimed at enhancing our strategies, improving supporter engagement & experience to drive growth & retention in donations and sponsorships.

Key Responsibilities

• Lead the development, execution, and analysis of market research to understand trends, identify new opportunities, and assess the needs of our target audience
• Analyse data from a variety of sources including surveys, focus groups, and online tools to provide actionable insights into market behaviour
• Design and manage supporter surveys, interviews, and focus groups to gain deeper insights into the motivations, behaviours, and preferences of our supporters
• Identify key segments within our supporter base and offer recommendations for more personalized engagement strategies
• Work closely with the fundraising and engagement teams to translate research findings into effective communication and engagement strategies
• Provide actionable insights to guide the development of targeted campaigns, supporter engagement strategies and supporter experience initiatives
• Collaborate with cross-functional teams to integrate research findings into decision-making processes
• Management of ongoing performance, using coaching skills and to nurture and guide internal resource to achieve highest quality research across the organisation

Who we’re looking for 

We are looking for someone with 5+ years’ experience in market research, supporter research or related field ideally in the not-for-profit sector.

You will have:

• Extensive experience designing and leading both qualitative and quantitative research projects
• Experience in implementing a multi-channel Voice of Customer program to drive increase supporter experience for retention and growth
• Proven research experience in overseas aid/NGO sector would be well regarded
• Ability to build and maintain relationship with external research partners
• Tertiary qualifications in a related discipline with proficiency in research tools and data analysis software (e.g. Qualtrics, Power BI)

The selection process 

For your information, the interviews may start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, birthday leave, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us  

Download the Position Description