- Develop and implement marketing strategies for key domestic segments
- Full Time/Continuing Appointment / Salary commensurate at HEO9
- Located at Melbourne (Bundoora) Campus
About the position
The Future Growth Division of La Trobe University leads our commitment to markets and communities, with oversight of the University’s strategic intent to connect both globally and locally attracting students and partners from across the world and closer to home.
Reporting to the Senior Manager, Domestic Marketing this role is responsible for leading the development and execution of Domestic segment/s (School Leaver, Non School Leaver and/or Postgraduate) marketing and campaign strategy. It is also responsible for leading a level of overarching marketing but non segment related projects as determined within the marketing strategy.
Responsibilities will include:
- Develop and implement marketing strategies for key domestic segments (including market and product strategies) and promotional campaigns across the entire marketing mix.
- Lead cross-functional squads (content, paid media, web, digital, outbound, and creative), ensuring the agile delivery of coordinated campaigns that span the student lifecycle.
- Manage resource allocation, prioritisation, and performance monitoring to achieve strategic marketing objectives.
- Collaborate with Schools, Market Intelligence, Product, and Recruitment teams to develop and prioritise strategies that address organisational needs, targets, and priorities within squad plans.
- Develop and implement marketing strategies for domestic audiences based on existing data, insights, and additional research requirements to ensure campaigns are relevant and impactful.
- Continuously review and analyse the domestic market, higher education sector, and campaign landscape, shaping recommendations for interventions and future activity to improve campaign performance and achieve targets.
As the successful applicant, you will have:
- Extensive experience in developing and implementing marketing strategies and integrated campaigns, with a strong understanding of the full marketing mix and campaign lifecycle.
- Demonstrated experience in leading cross-functional marketing teams, including content, paid media, web, and digital, to deliver coordinated campaigns that achieve strategic objectives.
- Proven track record in campaign planning, execution, and optimisation, with the ability to translate strategic goals into measurable marketing outcomes.
- Excellent interpersonal skills, especially the capacity to work collaboratively and cooperatively in small teams.
- Demonstrated organisational and problem-solving skills, with an ability to manage multiple projects concurrently.
- Experience managing and optimising marketing budgets, with a strong understanding of financial management procedures and resource allocation.
Preferred but not essential:
- Experience overseeing or collaborating on paid media strategies across digital advertising platforms, with an understanding of how to leverage analytics (e.g. Adobe Analytics) to inform performance and optimisation.
Please refer to the Position Description for other duties, skills and experience required for this position.
Welcome to Bundoora campus – Please click on the video link below:
https://f.io/KDo0ceng
Benefits
- 17% employer contributed superannuation
- On site childcare facilities
- Flexible work arrangements
- Discounts for staff and their family members to study a range of La Trobe courses
How to apply
*Please note, only applicants who hold full rights to work in Australia are eligible to be considered for this appointment*
Closing date: Sunday 27th April, 2025 @ 11:55pm
Position Enquiries: Sarah Forte, Senior Manager, Paid Media, Marketing & Recruitment Email: s.forte@latrobe.edu.au, Phone: (03) 94792738
Recruitment Enquiries: Vicki Stavrou, Senior Talent Acquisition Business Partner, Email v.stavrou@latrobe.edu.au, Phone 03 9479 5191
Position Description below:
PD-Manager Domestic Marketing.pdf
Please submit an online application ONLY and include the following documents:
- Cover letter and;
- An up-to-date resume.
Why La Trobe:
- Develop your career at an innovative, global university where you’ll collaborate with community and industry to create impact.
- Enjoy working on our inspiring and stunning campuses – the perfect hub for industry, students and academics
- Help transform the lives of students, partners and communities now and in future
All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.
