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Brand Partnerships Manager (Emirati National) - Customer & Technology - UAE

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Job Number:
589851
Work type:
Permanent - Full Time
Location:
UAE
Categories:
Mid-Senior Level

Brand Partnerships Manager 

Career Level E - Reporting to Senior Manager Brand Partnerships

Role Profile

  • Lead engagement with brands in securing offers and rewards
  • Showcase and help brands understand the value of data
  • Keep abreast of loyalty programme competitor activities by division
  • Share results and performance of key campaigns and engagements with brands
  • Support the Loyalty team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
  • Build and maintain a robust and exclusive Brand offers and Programme Rewards portfolio
  • Build and leverage the Loyalty Programme as one of the leading programmes in the region

 

Key Performance Areas

  • Enhance engagement through brand driven member exclusives (Offers) and unique experiences (Rewards) to drive spend, awareness, app penetration and frequency of sales & visits
  • Grow value through cross sell and up sell across the Brand portfolio, advocating cross brand offers and rewards
  • Monitor and maximise customer lifetime value strategies
  • Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
  • Deliver impactful, relevant omnichannel communications to drive engagement and increase linkage (aligned to the Loyalty Marketing Plan Strategy)
  • Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams, to support both Loyalty Marketing Plan and strategy
  • Continuous building of brand equity and awareness, for internal and external stakeholders, delivering long commercial benefits
  • Support marketing objectives to create a consistent brand experience across all channels
  • Drive compliance of the Loyalty Programme brand guidelines across the business (best practices in communication frequency, content, channels, data and workflow processes)
  • Stay updated on market trends and innovations, CRM and customer loyalty best practices
  • Management of marketing executives

 

 Skills Required

Essential

  • Data driven and can identify opportunities to drive customer behavior
  • Collaborative, customer-focused and able to create and translate visible value to the loyalty programme
  • Proactive, self-managing with organisational skills
  • Good problem-solving and a logical approach to work
  • Time and task management and prioritisation skills
  • Excellent communicator (written and verbal; AR is a plus)
  • Leadership and teamwork skills balance
  • Emirati Nationals

Experience

  • 5+ years direct experience in Marketing, CRM or Loyalty
  • Experience with Retail brands – areas of Fashion / Apparel / Beauty / Wellness
  • Strong experience of planning, executing and delivering Marketing Campaigns
  • Understanding of the different marketing communication channels (CRM, Offline, Digital, Social, ATL, BTL)
  • Expert user of MS Office: Excel, Word, PowerPoint
  • Workflow systems (JIRA), Google Analytics, Social media platforms, Email solution providers are a plus

Advertised: Arabian Standard Time
Applications close: Arabian Standard Time

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