Pay Grade/Pay Range: Minimum: $53,500 - Midpoint: $66,900 (Salaried E8)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 4:45pm; some evening, weekends, & holidays may be required.
Note to Applicants: Position is eligible for hybrid work subject to University policy.
Job Summary: The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
Additional Department Summary: Utilizes current and emerging digital tools to strengthen the initiatives of Strategic Communications as the division advances the mission of The University of Alabama. Prioritizes recruitment and communications efforts for graduate degree programs by leveraging the University CRM tools, email marketing, digital platforms, and project management software. Utilizes strategic communication campaigns to increase yield of domestic and international recruitment efforts from a body of highly qualified enrolled students with various backgrounds and experiences and supports their ongoing success.
May be required to monitor and report on ongoing campaigns during night, weekend or holiday hours.
Required Minimum Qualifications: Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
Additional Required Department Minimum Qualifications: Experience creating and executing email marketing, digital advertising campaigns and campaign reporting.
Skills and Knowledge: Ability to generate and analyze complex reports. Ability to utilize results to adjust and optimize marketing tactics. Working knowledge of landing page construction, data management, and inbound marketing practices. Working knowledge of Customer Relationship Management tools, web-based content management systems, and digital analytics. Ability to learn emerging platforms. Copywriting and editing skills. Excellent verbal and written communication skills. Marketing research, project management, and proofreading skills.
Preferred Qualifications: Experience with Slate CRM. Google Analytics certified. Experience providing art direction to designers and photographers. Experience executing digital marketing and email campaigns. Experience buying and placing advertising. Experience writing for marketing campaigns. Experience creating reports with MS Excel. Experience creating reports with data visualization tools.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster
