Pay Grade/Pay Range: Minimum: $53,500 - Midpoint: $66,900 (Salaried E8)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Note to Applicants: Position is eligible for hybrid work subject to University policy.
Job Summary: The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
Additional Department Summary: Works with department and campus partners to support the University by developing and executing content-driven marketing strategies that advance recruitment goals. Ensures messaging is consistent, audience-focused and aligned with the UA brand voice across all platforms. Applies knowledge of emerging content strategy trends to strengthen effectiveness of communications.
Required Minimum Qualifications: Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
Preferred Qualifications: Must be able to master UA editorial and brand writing style. Must have the ability to work as part of a team under pressure and follow a production schedule and coordinate responsibilities for several tasks at a time. Ability to take responsibility for projects, following through from conception to completion. Must have competence in writing, editing and proofreading copy and using macOS and Microsoft Office. Must present a strong portfolio of publication and writing samples. Advanced writing, editing and proofreading skills with demonstrated ability to produce effective long and short-form marketing content. Strong understanding of content strategy across print, email, web and digital platforms. Ability to adapt messaging for different audiences, channels and stages of the recruitment funnel. Knowledge of editorial standards including AP style. Excellent collaboration and communication skills for working with cross-functional teams. Strong analytical abilities, persistence and resourcefulness in tracking down information, awareness of trends in style and usage, understanding of UA style and the ability to apply it in editing/proofing many different publications. Experience writing for higher education recruitment, admissions or enrollment marketing. Experience developing print and direct mail campaigns. Experience writing for email and web platforms. Experience contributing to or developing content strategies across multiple marketing channels. Experience collaborating with designers and creative teams to develop integrated campaigns. Experience with UA brand voice.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.
