Pay Grade/Pay Range: Minimum: $56,600 - Midpoint: $73,600 (Salaried E9)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Job Summary: The University Brand Specialist maintains the operations and administration of the branding and licensing approval process. Provides consultation, education, and guidance to faculty, staff, and student organizations. Provides editorial and proofing oversight for marketing and advertising materials developed by the Division of Strategic Communications and other University entities. Ensures all logos, colors, graphics, photos, and text conform to UA brand guidelines, editorial guidelines, and AI use guidelines. Maintains brand integrity for all marketing, advertising, and promotional materials. Tracks and reports metrics related to brand approval and proofreading requests.
Additional Department Summary: Reviews, approves, and makes recommendations as it pertains to all marketing, advertising, signage, and promotional/apparel items submitted through the branding and licensing approval form. Ensures drafts adhere to AP Style, the University Editorial Style Guide, and client preferences, while complying with applicable University policies, procedures, and guidelines. Serves as quality control to ensure all marketing, advertising, and promotional collateral represent the brand in a professional, concise, and authentic manner. Maintains strong relationships with Purchasing, Trademark Licensing, and communications and marketing professionals throughout campus.
Required Minimum Qualifications: Bachelor's degree and four (4) years of licensing, communications, marketing, public relations, advertising, and/or brand management experience; OR master's degree and two (2) years of licensing, communications, marketing, public relations, advertising, and/or brand management experience.
Skills and Knowledge: Excellent written and verbal communication skills. Sound knowledge of branding principles, brand systems, design standards, and visual storytelling. Strong editing skills. Strong interpersonal skills. Excellent organizational skills and ability to manage multiple tasks on tight deadlines. Excellent attention to detail. Knowledge of Associated Press style. Understanding of ethical use of AI.
Preferred Qualifications: Experience in a higher education setting. Working knowledge of the CLC Brand Manager system. Familiarity with University of Alabama brand standards, brand voice, and editorial guidelines. Experience with the Basecamp project management platform. Proficiency with Microsoft Office products, with an emphasis on Teams, Word, Excel, and Outlook.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.
