UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, a Champion
The PFP Individual Giving team based in Geneva is a lead participant in the Supporter Engagement Strategy (SES), which aims to increase the global acquisition and engagement of UNICEF's diverse supporter base, including donors, advocates, and volunteers. A key part of the strategy is to replace the incumbent CRM systems currently in place in 21 country offices with Salesforce-based technology. The role of Marketing Cloud Specialist will be instrumental in working with markets to redefine their fundraising approach and develop Marketing Cloud to that benefit.
The Marketing Specialist (SES) will identify and articulate specific marketing requirements at a country level, working in collaboration with UNICEF vendors as we progress with country implementations, ensuring good coordination between PFP and countries, and sufficient collaboration with vendors. The Specialist will also support BAU markets, geographical squads, and the SES squad for Marketing Cloud expertise, best practices, and technical support.
How can you make a difference?
- Analyse current marketing business processes in UNICEF country offices and document accordingly based on an agile development process (through user stories).
- Collaborate to develop the business view on story prioritization, sprint planning, backlog grooming as part of the agile planning process.
- Guide country offices in the SES implementation schedule to ensure they are at the correct stage of readiness for implementation by helping with resource planning, technology, and project process awareness.
- Lead the negotiation around bridging key user stories into solutions, ensuring business interests are delivered within technical boundaries.
- Manage the ambiguity around story development for future state, ensuring user stories and solutions reflect the future business state UNICEF wishes to occupy, and that those needs are well described and drive to the desired outcomes.
- Understand the technological solution (Marketing Cloud) in terms of providing optimized supporter journeys, implementing tests, segmentation, data flow and governance with a view to maximizing supporter engagement.
- Lead offices through aspects of initial implementation / go live by providing oversight, support, and guidance on both business and technical aspects. (This may require travel to various office locations globally if the situation allows.)
- Provide feedback and insight to Marketing Manager on progress of sprints, managing PFP input and making recommendations to the Manager on proposed changes to any previously agreed deliverables.
- Support the making of business decisions from a Marketing viewpoint, taking cost and ROI into consideration to make recommendations to Business and Product owners where appropriate.
- In collaboration with Business owners, provide readiness checklists and functionality prioritization for go live for offices undergoing implementation.
- Evaluate and propose requirements for new and existing reporting, analysis, and data models.
DELIVERABLES:
- Work as part of the functional SES squad to deliver marketing cloud expertise and support to markets; provide additional support to geographical squads for SES program implementation and BAU issues management and further development.
- Interface directly to markets for support during implementation phase for new launches and as part of BAU.
- Author a comprehensive set of business requirements for country offices in the form of user stories.
- Understand and categorize user requirements into localized or global core functionality.
- Provide input into solution design taking localized and global requirements into account.
- Research and recommend payment solutions in local markets based on business and technical considerations and limitations.
- Work with the Marketing Manager to ensure effective communication, negotiation and influencing within the SES Project Team.
- Provide support to local offices before, during and after go-live.
- Contribute to successful implementation of local solutions and to the wider Supporter Engagement Strategy approach.
- Ensure local learnings on Marketing are brought into global practices.
Estimated duration of the contract:
Reporting to:
- Marketing Manager, Individual Giving
Working Place:
- Geneva, Switzerland, is the official duty station. (Flexible work arrangements may be applied if there is a need.)
To qualify as a Champion for every child, you will have…
Education:
- An advanced university degree in Marketing, Business, Communications, or another relevant technical field is required.
- Alternatively, a first-level university degree, with an additional 2 years of relevant professional work experience, will be accepted in lieu of an advanced university degree.
- An up-to-date professional certification in Salesforce Marketing Cloud is required.
Experience:
- A minimum of five (5) years of progressive experience in fields such as CRM implementations, solution design, process and system optimization, and fundraising, particularly in Individual Giving communications, supporter retention, and journey management in a fundraising context, is required.
- Extensive experience in system architecture and solution design for marketing technology platforms, especially Salesforce Marketing Cloud, is required. This includes leading the end-to-end architecture of marketing automation systems, integrating cross-functional platforms (e.g., Salesforce Sales Cloud, Data Warehouse), and aligning technology with business objectives.
- Proven experience with Salesforce Marketing Cloud is required, including proficiency in Journey Builder, Email Studio, Automation Studio, Einstein, and Contact Builder.
- Up-to-date Salesforce Marketing Cloud certification is required.
- Experience in designing scalable, robust, and secure architecture for marketing solutions, with a deep understanding of data flow, automation, campaign orchestration, and multi-region deployments.
- Experience using AMP script for email personalization, A/B testing, dynamic templates, and SQL for data model updates is required.
- Strong working knowledge of Google Analytics. Certification in Google Analytics is considered an asset.
- Experience in design and editing skills (HTML5/CSS, JavaScript) for email and landing page creation is an asset.
- Experience in building profitable loyalty programs using automation and dynamic data sets is an asset.
- Experience in data collection and analysis to provide actionable insights for campaign optimization.
- Campaign optimization and conversions through digital communications.
- Experience in leading architecture reviews, training sessions, and live demonstrations of marketing automation technologies, with an ability to guide teams on best practices for system implementation and optimization.
- Demonstrated success with Sales Cloud integration, including an understanding of cross-cloud functionality.
- Experience with private sector partnerships and/or fundraising is an asset.
- Developing country work experience and/or familiarity with emergency is an asset.
Language Requirements:
- Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
- Demonstrates Self Awareness and Ethical Awareness (1)
- Works Collaboratively with others (1)
- Builds and Maintains Partnerships (1)
- Innovates and Embraces Change (1)
- Thinks and Acts Strategically (1)
- Drives to achieve impactful results (1)
- Manages ambiguity and complexity (1)
Familiarize yourself with our competency framework and its different levels.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.
According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Additional information about working for UNICEF can be found here.
