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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a Digital Specialist to provide implementation support for Europe and Central Asia (ECA) region, Private Sector Fundraising (PSFR) Clusters/ROs (LAC, ROSA, ECA and MENA RO), and related Country Office (CO) PSFR teams. The incumbent will also support testing in Eastern and Southern Africa (ESA) and West and Central Africa (WCA) regions, ensuring they meet their 2025-2026 goals.

The incumbent of this consultancy assignment will work directly with Cluster Managers, CO PSFR teams, Regional Office teams, ICT, CODAS, and external agencies to ensure PSFR entities achieve their 2025-2026 goals and develop ambitious plans for 2027 onwards. This role will also work internally with relevant stakeholders to ensure adequate tracking and reporting to support goal delivery.

How can you make a difference? 

SCOPE OF WORK:

The incumbent will report to the PFP Market Development Manager, CODAS and work closely with the Regional Office teams, ICT, Cluster Managers, CO PSFR teams, and external agencies:

• Be responsible for Paid Media, including all digital communications aimed at generating visits, leads, and conversions across COs and Clusters.
• Ensure relevant digital infrastructure is in place (i.e., Global Giving Platform for digital marketing).  Work with ICT to ensure relevant landing pages and integration with providers are established. The incumbent will play a major role in ensuring that the digital infrastructure is in place.
• Help ensure adequate back-end tracking and analytics is in place in order to monitor results; Manage pixels in the Google Tag Manager; Collaboration on setting up the digital dashboard.
• Monitor online advertising campaigns and provide proposals for their improvement.  Analyse campaign data, report results, and recommend optimizations.
• Manage relationships with external suppliers (agencies, systems, and tools) to ensure optimal results.
• Plan, execute and evaluate objectives, strategies, and actions in digital capture channels (SEO/SEM, Display, Real-Time Bidding, social media, affiliation, database capture), maximizing volume, ROI, and brand image.
• Train digital personnel in COs on paid media, enabling them to manage future campaigns where applicable.
• Define SEM strategy, implement campaigns, monitor ROI, and recommend improvements.
• Optimize landing pages to maximize conversion rate.
• Create, manage, and implement pay-per-click campaigns.
• Conduct keyword research and analysis.
• Manage budgets for remarketing and ROI analysis.
• Optimize campaigns for maximum return on investment.

Specific responsibilities in Social Media Ads (where needed):

• Define social advertising strategy aligned to UNICEF’s strategy with CO PSFR and Communications.
• Develop, implement, and manage social media advertising campaigns according to defined strategy.
• Provide strategies for campaign segmentation, targeting, and cost-effectiveness.
• Measure profitability of advertising channels, track metrics, and monitor conversations.
• Plan, define, and optimize lead generation campaigns through social media or other channels.

WORK ASSIGNMENTS OVERVIEW:

• Reporting on progression of goals versus targets on active campaigns in ECA Cluster and PSFR Cos, in addition to relevant tests.

DELIVERABLES/OUTPUTS:

Due By: 31 January 2026; 28 February 2026; 31 March 2026; 30 April 2026; 31 May 2026; 30 June 2026; 31 July 2026; 31 August 2026; 30 September 2026; 31 October 2026; 30 November 2026; 31 December 2026.

• Provide monthly progress report on the implementation of plans versus KPIs as per scope of work.

To qualify as an advocate for every child you will have… 

Education:

• An advanced university degree (Master’s degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
• Alternatively, a first-level university degree in combination with additional two years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five (5) years of professional experience in Digital Fundraising and/or Digital Marketing, specifically in Paid Media campaigns and implementation, is required.
• Proven experience establishing digital infrastructure (landing pages, CRM systems, and digital payment solutions).
• Hands-on experience and understanding of developing markets or UNICEF regional/country offices are required.
• Experience working across multiple countries is desirable.
• Proven experience across multiple and emerging markets is required.
• Proven multicultural, cross-functional team experience is required.
• Understanding of UNICEF systems, processes, and operations of UNICEF regional/country offices is an asset.

Language:

• Fluency in English is required. Knowledge of other UN official languages is an asset.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.