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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a future

Under the supervision of the Digital Fundraising Lead, the Digital Communication Officer (Campaigns & User Experience) will develop, test and execute a portfolio of digital marketing campaigns to achieve ambitious supporter growth and engagement KPIs for UNICEF in Indonesia. Whether successfully moving supporters along different phases of the audience-focused supporter Journeys or deepening engagement within specific segments, a variety of digital marketing channels (e.g., SEO, SEM, display ads, email, social media, etc.) will be deployed in a test-and-optimize framework to drive key performance KPIs. Working with Digital and wider fundraising and communication team members from country, regional and global levels, this role is expected to grow both marketing performance KPIs, as well as improve digital campaign and user experience tools and capabilities.

How can you make a difference? 

The Digital Communication Officer (Campaigns & User Experience) will be responsible for the following functions:
• Develop, test, implement and optimize a broad range of digital marketing campaigns to drive growth in audience size, engagement, and digital donations
• Plan and execute website improvement initiatives that impact user experience on fundraising websites
• Collaborate with other team members (especially in Fundraising and Communication) to prioritize, execute and measure multi-channel digital campaigns that aim at building public awareness of issues and the UNICEF brand, as well as supporters taking online and offline action, including donations.

Specifically, the Digital Communication Officer is to deliver the following:
1. Map and develop digital channel strategy and activities across supporter journeys
• Key Performance KPIs
- Digital Fundraising KPIs: New online donors acquired, total voluntary contributions, 1-time donors, regular donors
- Reached Audience: Those viewing UNICEF Indonesia’s messages
- Engaged Audience: Those interacting on social media (likes, comments, shares, etc.), opening email, viewing videos, etc.
- Website KPIs: Traffic & Engagement metrics on UNICEF.org/Indonesia
• Define appropriate channel mix, budgets, themes, creative tests and measurement framework for each Individual supporter journey ‘phase’ in the engagement funnel (e.g., unaware of UNICEF, new social media follower, considerer, donor)
• Prepare planning docs, agency briefs, and other supporting material to drive campaign implementation
• Manage and track digital campaign schedule and provide high-level timeline of all campaigns and priorities

2. Structure, execute, and optimize digital marketing campaigns
• Establish and systematically implement test-&-optimize structure for digital campaigns
• Maximize performance by using multi-pronged approach to testing campaign propositions against multiple audience profiles
• Set up multiple A/B-test cells to simultaneously assess impact of different factors (creative, segments, timing, frequency, channel interactions, etc.) on desired KPIs
• Work with digital team members to elicit user insights and define optimization concepts for iterative improvements
• Work with agencies or directly within digital marketing platforms (e.g., FB Ad Manager, Google Adwords, Email Marketing) to setup, implement and measure campaigns across all channels

3. Optimize supporter experience (website + social media)
• Test and optimize website and social media user experience based on user testing
• Collaborate effectively with colleagues in Digital Communications team to ensure activity is planned effectively and seamlessly so a UNICEF-wider audience-focused strategy can be developed and implemented to best effect
• Combine creativity and discipline to improving website structure, navigation and content as it relates to fundraising performance
• Adopt audience-centric perspective to journey-mapping; ensuring supporter segments all digitally experience UNICEF in the best way possible
• Collaborate with colleagues in the Donor Journeys team to find ways to inspire donors to stay with UNICEF, and to give them visibility and engagement options on UNICEF digital channels
• Work with service providers, agencies, and developers to scope & deliver new functionality – anything from VR experiences to chatbots to DIY fundraising toolkits, and everything in between
• Continually obtain user feedback on website and social media experience.

If you would like to know more about this position, please review the complete Job Profile here:  SJP NOA Digital Communication Officer [Campaigns n UX] 114074.docx

To qualify as an advocate for every child you will have…

Minimum requirements:

- Education: University Degree in Communications, Digital Marketing or any other related field.
- Work Experience: at least one (1) year of professional experience in digital marketing.
- Additional years of experience in digital communication, social media, website design or development, and digital advertising are assets.
- Language Requirements: Fluency in Bahasa Indonesia and English.

Desirables:

- Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.
- Digital agency, nonprofit communications/fundraising experience.
- Experience in A/B-testing, digital user experience, email marketing, SEM/SEO, digital ad tech (e.g., retargeting) strongly desired.
- Experience in creative campaign design
- Quantitative, analytical skills & experience with digital marketing metrics strongly desired.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. 

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.