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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, Support 

UNICEF Myanmar Youtube Channel -  https://youtu.be/JcCzi5xBC_c?si=FWfQID3Ui8C6gT2k

UNICEF Myanmar Website - https://www.unicef.org/myanmar/take-action/work-us

How can you make a difference? 

Purpose of the consultancy:

To strengthen U-Report Myanmar’s branding and digital engagement through the development and implementation of comprehensive strategies that enhance visibility, participation, and youth-led advocacy. The consultant will ensure U-Report continues to serve as a key platform for adolescents and young people to express their views and contribute to UNICEF’s child rights agenda in Myanmar.

Scope of Work: 

UNICEF Myanmar strives to ensure that adolescents and young people are not only heard but actively contribute as agents of change in both humanitarian and development contexts. To amplify these voices, UNICEF launched U-Report Myanmar in August 2016 — an innovative digital platform that leverages mobile and social media technology to engage young people, share information, gather insights, and promote positive social change.

To ensure high-quality execution and strong alignment with global guidelines, UNICEF Myanmar seeks a consultant with specialized expertise in social media strategy, content creation, and digital engagement. The consultant will play a key role in driving U-Report’s rebranding activation, maintaining and enhancing its social media presence, and identifying innovative approaches to reach and engage young people on both existing and emerging platforms.

Under the supervision of Communication Officer and guidance of Chief of APC, the consultant will:

• Design and execute a comprehensive social media strategy to enhance U-Report’s visibility, reach, and engagement across multiple platforms.
• Create and curate high-quality digital content (graphics, videos, stories, and campaigns) that reflect youth perspectives and promote child rights issues.
• Strengthen youth participation by identifying and implementing innovative approaches to increase active U-Reporters and youth-led initiatives via online
• Monitor and analyze social media performance to inform data-driven decisions, optimize content, and report on engagement metrics.
• Provide capacity support and coordination with UNICEF, partners, and youth networks to ensure alignment of messages and amplification of U-Report campaigns.

Travel Requirements:

The consultant will undertake field missions across selected project sites to capture authentic youth stories, produce social media content, and deliver social media skill-building sessions for young people and implementing partners. Planned travel locations include:

Remark: All field missions will be subject to security clearance and guidance from UNICEF and UNDSS.

Duty Station:

Yangon (remote/home-based), with travels to program areas

Duration of Contract: From January to December 2026

Description of Assignment:

Tasks 1: Develop Social Media Strategy (for ongoing implementation) 

Deliverables 1: Social Media Strategy developed (and implemented)

Timeline: End of January 2026

Tasks 2: Develop Adolescent and Youth focused social media content plan and create content according to the plan

Deliverables 2: Adolescents and youth focused social media content (at least 100 posts/reels) created for UNICEF and U-Report

Timeline: End of March 2026

Tasks 3: Develop and produce podcast for U-Talk Program and work with Teen Radio (Mandalay FM) for weekly podcast in collaboration with youth volunteers from Task Force

Deliverables 3:  At least 5-8 Podcast produced and published for U-Talk Program and weekly episodes run with Teen Radio (Mandalay FM)

Timeline: End of May 2026

Tasks 4: Develop Community Management Guidelines

Deliverables 4: Community Management guidelines developed, and effective community management of all U-Report Myanmar’s social media platforms conducted

Timeline: End of August 2026

Tasks 5: Monitoring and Evaluation of U-Report Myanmar Social Media Platforms

Deliverables 5: Social media insights reports delivered monthly and reports on workshops/trainings organized by U-Report written/developed

Timeline: End of December 2026

To qualify as an advocate for every child you will have… 

Education: Bachelor’s degree in Social Sciences, Humanities, Natural Sciences, or Formal/Applied Sciences, or any other relevant field

Knowledge/Expertise/Skills required:

• At least 3 years of professional experience in developing a wide array of online content (story, blogs, photo, video etc), social media management and planning, asset development, campaign building, and online campaigns
• Media buying expertise and customized planning approach
• Knowledge about social media insights and experience in doing the content analysis
• Understanding about youth online communities and online trends among youth
• Ability to work independently and ad hoc depending on social media climate

Technical competencies:

• Demonstrated professional competence and knowledge in social media content strategy, content creation and media trend analysis

Competencies:

• Demonstrates integrity and high ethical standards
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability
• Treats all people fairly without favouritism
• Fulfils all obligations to gender sensitivity and zero tolerance for sexual harassment

Language:

Good written and oral communication skills in English is a must

Please ensure to complete and attach the following "Expression of Interest" form in your applications:  2025-11-12 EOI Social Media consultant U-Report final.docx

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.