Brazil faces significant challenges as it navigates the transition of its vast youth population into the workforce. With over 49 million individuals aged 15 to 29, prioritizing educational opportunities, professional training, and digital inclusion is crucial to avert potential social and economic risks. Early issues, like rights violations for 32 million children and educational delays for 5.3 million, set the stage for larger problems. The One Million Opportunities initiative, launched in 2020, strives to address these issues by providing skills development, apprenticeships, and employment opportunities for vulnerable youth, creating over 300,000 opportunities to date.
Under the supervision of the Programme Officer, the purpose of this consultancy is to develop and produce strategic communication, design, and visual branding assets for the official communication channels of the One Million Opportunities (1MiO) initiative, ensuring consistency with its branding, messaging, and overall communication strategy. The consultancy also aims to support the creation of graphic and visual materials for campaigns, events, and key initiatives, enhancing audience engagement and strengthening the initiative’s visibility, as well as contributing to the engagement of private sector partners through compelling content, storytelling, and tailored communication strategies.
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DELIVERABLES
1. Work Assignment overview 1
1.1. Deliverables/Outputs: Development of core visual assets and initial communication materials
- Layout and design of the UNICEF Seal Toolkit for municipal managers
- Layout and design of the Mental Health Guide
- Development of the visual identity for the Mental Health project
- Creation of at least 8 social media design pieces, including job promotion and mental health awareness
- Design of communication materials for the mental health journey (in partnership with NIVEA)
- Layout and design of presentations for private sector engagement awareness meetings (employability agenda
The consultant will adopt a collaborative and iterative approach, incorporating feedback from technical teams and stakeholders, ensuring alignment with UNICEF and donor guidelines, and applying user-centered design principles to enhance accessibility, engagement, and strategic communication impact.
Design support to training and employability initiatives will be provided on a request basis, with materials adapted in response to specific project needs, milestones, and emerging priorities.
Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
1.2. Deadline One month from the contract signed
1.3. Estimate Budget (10%)
2. Work Assignment overview 2 - Expansion of communication assets and platform-related design support
2.1. Deliverables/Outputs
- Layout and design of the UNICEF Seal Toolkit for the private sector
- Design support for the integration of a green jobs tag on the 1MiO platform (visual elements/UI support)
- Creation of at least 8 social media design pieces aligned with the communication calendar
- Development of mental health campaign materials (part. I) (NIVEA partnership)
- 1 travel to São Paulo. For the trip is estimated in 2 to 4 days.
The consultant will apply a collaborative and iterative design process, working closely with technical teams and stakeholders to refine outputs based on feedback. All materials will be developed in alignment with UNICEF and donor guidelines, using user-centered and audience-focused design principles to ensure clarity, accessibility, and strategic impact. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
2.2. Deadline Two months from the contract signed
2.3. Estimate Budget (9,5%)
3. Work Assignment overview 3- Consolidation of communication campaigns and cross-thematic design support
3.1. Deliverables/Outputs
- Creation of at least 8 social media design pieces (jobs, courses, youth stories)
- Design of additional campaign materials for priority agendas (e.g., green jobs, STEAM, financial education)
- Development of mental health campaign materials (part.II) (NIVEA partnership)
The consultant will apply a strategic and audience-centered design approach, combining storytelling, visual consistency, and adaptability across different themes and formats. The work will be developed through iterative feedback loops with technical teams and stakeholders, ensuring alignment with UNICEF and donor guidelines and maximizing communication impact. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
3.2. Deadline Three months from the contract signed
3.3. Estimate Budget (8,5%)
4. Work Assignment overview 4 - Development of donor reporting materials and storytelling content
4.1. Deliverables/Outputs
- Layout and design of the semi-annual donor report, including narrative structure and visual organization, ensuring clarity, coherence, and alignment with UNICEF and donor standards;
- Design of up to 10 human interest stories featuring youth beneficiaries of the 1MiO initiative, including visual concept, layout, and adaptation into multiple formats;
- Creation of at least 8 social media design pieces aligned with the communication calendar;
- Development of data visualization elements to support reporting and presentations, translating complex data into clear, engaging, and visually accessible formats.
The consultant will apply a storytelling-driven and data-informed design approach, combining narrative clarity with strong visual structure to enhance communication with donors and stakeholders. The work will be developed through iterative collaboration with technical teams, ensuring alignment with UNICEF guidelines and maximizing clarity, engagement, and impact. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
4.2. Deadline Four months from the contract signed
4.3. Estimate Budget (9%)
5. Work Assignment overview 5 - Organization of visual assets and support to reporting and emerging communication needs
5.1. Deliverables/Outputs
- Support in the organization and management of visual assets generated from 1MiO events and activities within official UNICEF repositories, ensuring proper categorization and accessibility;
- Compilation and curation of visual assets for international partners and donors, contributing to semi-annual reporting inputs and aligned with priority agendas such as green jobs, STEAM, and financial education;
- Creation of selected communication materials based on emerging needs, ensuring alignment with ongoing campaigns and strategic priorities.
The consultant will apply a structured and systematic approach to asset management, ensuring that visual materials are properly organized, easily retrievable, and aligned with reporting and communication needs. The development of new materials will follow an agile and responsive process, incorporating feedback from stakeholders and ensuring alignment with UNICEF guidelines and strategic objectives. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
5.2. Deadline Five months from the contract signed
5.3. Estimate Budget (8%)
6. Work Assignment overview 6 - Expansion of thematic communication materials and strategic design support across initiatives
6.1. Deliverables/Outputs
- Creation of social media design pieces aligned with the communication calendar and priority agendas;
- Design and development of campaign materials for key thematic areas, including green jobs and skills, financial education, AI and STEAM, and the creative economy;
- Development of graphic materials to support educational courses and learning journeys, ensuring clarity, accessibility, and engagement;
- Layout and design of institutional presentations and partner-facing materials to support stakeholder engagement;
- Development of visual identities for new projects, as requested, ensuring alignment with 1MiO and UNICEF branding guidelines;
- Design of illustrations and infographics to support communication and simplify complex content;
The consultant will apply a strategic and multi-format design approach, combining visual storytelling, data visualization, and user-centered design principles to support diverse communication needs. The work will be developed through iterative collaboration with technical teams and stakeholders, ensuring alignment with UNICEF and donor guidelines, as well as adaptability to evolving priorities. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
6.2. Deadline Six months from the contract signed
6.3. Estimate Budget (9%)
7. Work Assignment overview 7 - Design support for the launch of the Green Jobs Alliance and expansion of multi-thematic communication materials
7.1. Deliverables/Outputs
- Support in the creation and development of graphic materials for the launch of the Green Jobs Alliance, ensuring strong visual identity, coherence, and alignment with strategic messaging;
- Creation of social media design pieces aligned with the communication calendar and priority agendas;
- Design and development of campaign materials for key thematic areas, including green jobs and skills, financial education, AI and STEAM, and the creative economy;
- Development of graphic materials for up to 6 educational courses or learning journeys, as requested and in accordance with pre-defined scopes of work, ensuring clarity, accessibility, and engagement
;
- Layout and design of institutional presentations and partner-facing materials to support stakeholder engagement;
- Development of visual identities for new projects, as requested, ensuring alignment with 1MiO and UNICEF branding guidelines;
- Design of illustrations and infographics to support communication and simplify complex content;
- 1 travel to São Paulo. For the trip is estimated in 2 to 4 days.
The consultant will apply a strategic and integrated design approach, combining campaign development, visual storytelling, and user-centered design principles. The work will be developed through iterative collaboration with internal teams and partners, ensuring alignment with UNICEF and donor guidelines, and strengthening the visibility and impact of priority initiatives such as the Green Jobs Alliance. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
7.2. Deadline Seven months from the contract signed
7.3. Estimate Budget (9,5%)
8. Work Assignment overview 8 - Consolidation and scaling of multi-thematic communication and design outputs
8.1. Deliverables/Outputs
- Creation of social media design pieces aligned with the communication calendar and priority agendas;
- Design and development of campaign materials for key thematic areas, including green jobs and skills, financial education, AI and STEAM, and the creative economy;
- Development of graphic materials for up to 6 educational courses or learning journeys, as requested and in accordance with pre-defined scopes of work, ensuring clarity, accessibility, and engagement
- Layout and design of institutional presentations and partner-facing materials to support stakeholder engagement;
- Development of visual identities for new projects, as requested, ensuring alignment with 1MiO and UNICEF branding guidelines;
- Design of illustrations and infographics to support communication and simplify complex content;
The consultant will apply a structured and scalable design approach, ensuring coherence across multiple thematic areas and formats. The work will be developed through iterative collaboration with internal teams and stakeholders, incorporating feedback and aligning all outputs with UNICEF and donor guidelines, while maintaining a strong focus on clarity, engagement, and communication effectiveness. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
8.2. Deadline Eight months from the contract signed
8.3. Estimate Budget (8,5%)
9. Work Assignment overview 9 - Optimization and continuous delivery of multi-thematic communication materials
9.1. Deliverables/Outputs
- Creation of social media design pieces aligned with the communication calendar and priority agendas;
- Design and development of campaign materials for key thematic areas, including green jobs and skills, financial education, AI and STEAM, and the creative economy;
- Development of graphic materials for up to 6 educational courses or learning journeys, as requested and in accordance with pre-defined scopes of work, ensuring clarity, accessibility, and engagement
- Layout and design of institutional presentations and partner-facing materials to support stakeholder engagement;
- Development of visual identities for new projects, as requested, ensuring alignment with 1MiO and UNICEF branding guidelines;
- Design of illustrations and infographics to support communication and simplify complex content;
The consultant will apply an efficient and adaptive design workflow, leveraging previous learnings and established visual standards to streamline production while maintaining high-quality outputs. The work will be developed through ongoing collaboration with internal teams and stakeholders, ensuring alignment with UNICEF and donor guidelines and responsiveness to evolving communication needs. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
9.2. Deadline Nine months from the contract signed
9.3. Estimate Budget (8%)
10. Work Assignment overview 10 - Refinement and update of communication materials and institutional assets
10.1. Deliverables/Outputs
- Creation of social media design pieces aligned with the communication calendar and priority agendas;
- Design and development of campaign materials for key thematic areas, including green jobs and skills, financial education, AI and STEAM, and the creative economy;
- Development of graphic materials for up to 6 educational courses or learning journeys, as requested and in accordance with pre-defined scopes of work, ensuring clarity, accessibility, and engagement
- Update and refinement of institutional presentations and partner-facing materials to reflect the latest data, messaging, and strategic positioning;
- Design of illustrations and infographics to support communication and simplify complex content;
The consultant will apply a refinement-oriented and user-centered design approach, ensuring that all materials are updated, accurate, and aligned with current strategic priorities. The work will be developed through iterative collaboration with internal teams and stakeholders, incorporating feedback and maintaining consistency with UNICEF and donor guidelines. Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
10.2. Deadline Ten months from the contract signed
10.3. Estimate Budget (8,5%)
11. Work Assignment overview 11 - Finalization of annual reporting materials and consolidation of visual assets
11.1. Deliverables/Outputs
- Compilation and organization of visual assets for international partners and donors, supporting the development of the annual report and ensuring accessibility, coherence, and alignment with priority agendas;
- 1 travel to Brasília. For the trip is estimated in 2 to 4 days.
- Final design adjustments and refinement of year-end communication materials, ensuring consistency, quality, and alignment with UNICEF and donor guidelines.
The consultant will apply a structured and detail-oriented approach, focusing on the consolidation, refinement, and final quality assurance of all materials. The work will be carried out in close collaboration with internal teams and stakeholders, ensuring that all outputs meet reporting standards and effectively communicate results and impact to partners and donors.
Coordination with the 1MiO communications team will take place through scheduled alignment meetings and structured interactions, as required, to ensure consistency, quality, and timely delivery of outputs.
The methodology also includes participation in the annual UNICEF Education Retreat (online or in person), contributing to discussions and alignment on communication, content development, and strategic priorities of the 1MiO initiative.
11.2. Deadline Eleven months from the contract signed
11.3. Estimate Budget (9%)
12. Work Assignment overview 12- Final reporting, knowledge transfer, and consolidation of design assets
12.1. Deliverables/Outputs
- Layout and design of annual reports for multiple initiative donors, ensuring clarity, visual consistency, and alignment with UNICEF and donor-specific guidelines;
- Consolidation and organization of all visual assets produced throughout the contract, ensuring proper categorization, accessibility, and usability for future initiatives;
- Development of a structured visual repository, including basic design guidelines (e.g., templates, visual standards, and usage recommendations) to ensure continuity of communication efforts;
- Final support for communication materials, including any pending or high-priority outputs.
- Provide a knowledge transfer process to the 1MiO communications team, including guidance on the use of templates, visual systems, and asset organization;
- Ensure that all files, working documents, and editable materials are properly delivered, documented, and accessible.
The consultant will apply a systematic and sustainability-oriented approach, focusing on documentation, organization, and capacity strengthening. The work will be conducted in close collaboration with the 1MiO communications team to ensure a smooth handover, continuity of design standards, and long-term usability of all developed materials.
12.2. Deadline 12 months from the contract signed
12.3. Estimate Budget (7,5%)
DURATION OF CONTRACT 365 days
TRAVEL PLAN
- The consultancy may require travel to São Paulo and/or Brasília, as needed to support in-person meetings and key activities. It is expected that at least three (3) trips will be undertaken during the contract period. The activities will be carried out remotely, with an estimated 3 trips during the entire year:
- 1 travel to Brasília and 2 travels to São Paulo municipality. Each trip is estimated in 2 to 4 days.
- The consultant is responsible for arranging his/her own travel, including travel insurance.
- All travel fees must be included in the financial proposal
MINIMUM QUALIFICATIONS REQUIREMENT
- Degree in Design, Arts or related fields.
- A minimum of 5 years of professional work experience at national or international levels in Design.
- Experience in UN system agency or organization is an asset.
- Fluency in Portuguese and basic English is required. Knowledge of Spanish is an asset.
- Knowledge on children’s rights issues, including the Convention of Rights of the Child and the Statute of the Child and the Adolescent.
- Experience in Design.
- Teamwork skills and capacity to work with tight deadlines.
- Knowledge in the use of digital media tools and social media.
LANGUAGE PROFICIENCY
Portuguese and basic English.
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FINANCIAL PROPOSAL
- A financial proposal including the fee for the assignment based on the deliverables and number of days must be submitted. Consultants are asked to stipulate all-inclusive fees, including lump sum, administrative cost, travel cost and subsistence costs, as applicable.
- Financial proposals from local consultants shall be submitted in the local currency in effect at the time of submission. UNICEF will evaluate and contract based on this amount, which shall remain fixed and not subject to adjustment due to subsequent exchange rate fluctuations.
Remarks:
Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
