Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 280 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.

Brand Manager

The Job:

• Support formulation of brand and marketing strategies to maximize brand exposure and achieve business objectives
• Act as brand custodian to ensure brand consistency in all customer touchpoints
• Develop and execute brand marketing campaigns including ATL and BTL advertising, promotions, PR events and other marketing activities
• Drive Own Brand marketing plans to maximize brand awareness and sales growth
• Understand customer needs and translate customer insights into brand marketing activities
• Evaluate effectiveness of brand marketing campaigns
• Lead and manage ad hoc projects as assigned

The Person:

• University graduated, preferably in Marketing or business-related disciplines
• Min. 5 years experience in brand marketing in FMCG industry
• Strong strategic thinking and project management skills
• Creative, self-motivated, proactive team player and passion for achievement
• Detail-minded, multi-tasking and able to work in a fast-paced environment
• Good interpersonal skill, problem solving skill and presentation skill
• Good command of written and spoken English and Chinese